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Business News/ Brand Stories / DRIM Global, the first performance influencer marketing platform

DRIM Global, the first performance influencer marketing platform

The company collaborates with micro-influencers and places greater emphasis on content than on following. The platform helps companies to create a community of brand advocates and establish long term collaboration with influencers

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DRIM Global

India, November 17: DRIM, a leading global platform for performance-influence marketing has developed practical algorithms that ensure 500+ lakhs monthly results in order to assist businesses in getting the most out of their influencer marketing initiatives. The company collaborates with micro-influencers and places greater emphasis on content than on following. 

The platform helps companies to create a community of brand advocates and establish long term collaboration with influencers.  With the use of its algorithms and an experienced team of over 500 talent managers, DRIM has assisted growth marketing efforts for several brands such as Domino’s, Gourmet Garden, Swiggy, Zepto, McDonald’s, Snapdeal. These growth campaigns have helped in acquiring millions of costumers for these brands.

Since influencer marketing has come to the picture, there has been a perception that the results on social media can never justify the money invested in promoting the brand. However, this is changing as influencer marketing solution providers like DRIM are leading the market with innovation and result-oriented solutions. Nonetheless, this sort of marketing is becoming increasingly popular. Today 61.2% of brands allocated resources to influencer advertising, compared to 4% of brands in 2020 who had separate budgets. This costs more money, makes integrations more expensive, and undermines trust.

Speaking about the new development, Ms. Yulia Aslamova, Head of Asia at DRIM, said, 

“World economy is heading into troubling times. With renowned economists predicting a slump, it’s about time brands look for solutions that give them tangible results. If you’d asked me two years back I’d have said reaching consumers in all possible ways is a challenge. But in today’s world the biggest challenge is leveraging a marketing medium & getting desired ROI. Influencer marketing as we know is largely used as a qualitative metric, such as brand awareness. A shift to performance first solution is needed. In order to leverage influencer marketing to generate sales/leads/clicks - all quantitative metrics that help generate revenue at the end of the day. Which is why I believe influencer marketing when done in the performance mindset is the perfect solution for all large brands & SMB segments"

Influencer marketing is, in general, a permanent phenomenon. Influencer marketing has emerged as a crucial strategy for boosting brand reach and establishing brand credibility in a time when ad blockers are widely used and consumers have little faith in commercial messaging.

DRIM is the only performance-influence marketing company that works with social media influencers on a CPA (pay-per-action) approach in India. DRIM has formed alliances with more than 300k social media influencers on Youtube, Instagram, Telegram, Moj, and Twitch in just two years. Customers from 5 different countries, including Domino's, KFC, Zepto, Amazon, World of Tanks, etc., have worked with the organization. 

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Published: 17 Nov 2022, 06:26 PM IST
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