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DUDE cuts through clutter with refreshing storylines & faces for Gen-Z audiences

This second instalment is filled with thrills, mystery, emotion, pinch of comedy, and lots of suspense.Premium
This second instalment is filled with thrills, mystery, emotion, pinch of comedy, and lots of suspense.

More aware, progressive, and diverse than the previous generation, Gen Z audiences are always on the lookout for quality content or the ‘next big wave’ in the entertainment segment - a need that is being successfully addressed by Rusk Media's power-packed detective suspense thriller series, DUDE

Often labelled as true digital natives, Generation Z's cultural influence is reshaping traditional beliefs regarding travel, education, news, and even online entertainment. More aware, progressive, and diverse than the previous generation, Gen Z audiences are always on the lookout for quality content or the ‘next big wave’ in the entertainment segment - a need that is being successfully addressed by Rusk Media's power-packed detective suspense thriller series, DUDE. After the success of the first season with an IMDb rating of 8.5, DUDE 2 carries the promise of a bigger plot, bigger stakes, futuristic trends, modern-day hero and Gen Z icons. This second instalment is filled with thrills, mystery, emotion, pinch of comedy, and lots of suspense. And to serve an entertainment-craving Gen Z audience, the second season is now available on Amazon miniTV for free.

Content consumption by Gen Z

In the post-pandemic era, Gen Z audiences display new patterns of content consumption, with global and Indian content easily accessible on their mobile phones. However in India, this audience is heavily under-served since very few IPs and show are created with them as their central audience set. Global content seems to be more relatable than ever before for this audience across Marvel, Disney+ franchises.

According to the various OTT platforms, the most popular genre among Gen Z is thriller, crime, action, and comedy. The success of the first season of DUDE is an excellent example of Rusk’s constant investigation of Gen Z sensibilities that has led to creation of diverse range of GenZ-first shows and IPs. Following in the those footsteps, DUDE 2 is a fresh production that weaves in a compelling tale of thrill, drama, mystery, and suspense featuring fresh and popular Gen Z faces.

What is DUDE 2 all about?

After the success of the first season with an IMDb rating of 8.5, DUDE 2 carries the promise of a bigger plot, bigger stakes, futuristic trends, modern-day hero and Gen Z icons.
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After the success of the first season with an IMDb rating of 8.5, DUDE 2 carries the promise of a bigger plot, bigger stakes, futuristic trends, modern-day hero and Gen Z icons.

DUDE's second season, created by Neel Jadhav, focuses on Uttam, played by Ambrish Verma, and senior detective, Bhatia Ji, played by Arun Kushwaha, who are working on a new case involving a lost pen drive from a company despite its high security. The show eventually starts with a petty theft scenario but quickly takes a turn and moves the audience into the world of organised crime, crypto scam, while also weaving in the larger mystery of DUDE’s mother’s (Shibani Bedi) disappearance. The layered character, themes, and dual mystery work together to keep the audience glued to their seats till the very end. As the show progresses, the mystery gets deeper, darker and even more tangled from where the show starts. The show also represents the five stages of grief: denial, anger, bargaining, depression and acceptance: as we see DUDE struggling to come to terms with his mother’s mysterious disappearance.

With GenZ icons and creators like Amit Bhadana, Ambrish Verma, Apoorva Arora, Chote Miyan and Shibani Bedi, DUDE 2 brings together a treat for GenZ audiences. Amit Bhadana, a popular YouTube sensation, is seen in a negative role for the first time as Praveen in this season. With the seismic shift in Gen Z content consumption, a relevant cast of popular social media faces makes the IP even more appealing.

With GenZ icons and creators like Amit Bhadana, Ambrish Verma, Apoorva Arora, Chote Miyan and Shibani Bedi, DUDE 2 brings together a treat for GenZ audiences.
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With GenZ icons and creators like Amit Bhadana, Ambrish Verma, Apoorva Arora, Chote Miyan and Shibani Bedi, DUDE 2 brings together a treat for GenZ audiences.

An exciting amalgamation of suspense, drama, and mystery, the growing success of the popular detective series DUDE 2, one that’s not to be missed, is also a testimony to the changing taste and preferences of modern-day viewers, especially Gen Z, pertaining to content consumption.

Demand for the refreshing content

Rusk Media’s DUDE 2 is a true GenZ-first IP that presents all the sensibilities of this new generation and age.
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Rusk Media’s DUDE 2 is a true GenZ-first IP that presents all the sensibilities of this new generation and age.

Today, Generation Z is experiencing, influencing and redefining the world we live in. Their actions, behaviours, and viewing habits are becoming a benchmark for content creators across the nation and globe. Viewers are gravitating toward exclusive quality content as the content consumption on OTT platforms shifts. Rusk Media’s DUDE 2 is a true GenZ-first IP that presents all the sensibilities of this new generation and age. Moreover, the characters curated by the writers and the casting of the series are depicted in a manner this modern-day generation will find relatable. Watch out for DUDE 2 for an intense, emotionally charged, and engaging storyline, binding screenplay and characters on Amazon miniTV for free here.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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