Duroflex Mattresses ties up with Anil Kumble to talk about importance of sleep | Mint
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Business News/ Brand Stories / Duroflex Mattresses ties up with Anil Kumble to talk about importance of sleep

Duroflex Mattresses ties up with Anil Kumble to talk about importance of sleep

Former cricketer Anil Kumble stands by the power of sleep to help energise the mind
  • He also urges parents to let their children rest properly on the night before an exam
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    Does your child often burn the midnight oil to prepare for an exam?

    If yes, then there’s cause for alarm.

    Studies show that sacrificing sleep can prove detrimental to your child’s health. He or she is more likely to suffer from irritability, stress, forgetfulness, and learning difficulties.

    A lack of sleep can also contribute to anxiety and depression in the long run.

    Research conducted by the University Hospital of Zurich, for instance, revealed that sleep deprivation negatively affects a child’s brain development.

    Calling attention to this grave issue is #SleepToPerform, a social initiative launched by Duroflex Mattresses on World Sleep Day. It shines a light on the exhaustion students face while writing exams due to sleep deprivation.

    Anil Kumble, cricket coach and former captain of the Indian cricket team, has lent voice to the campaign.

    “As a parent of two kids who are currently going through the exam season, I totally understand how important it is to support our children during this stressful period. As a sportsperson and a coach, I truly stand by the power of sleep to help energise the mind and promote focus. I urge all parents out there to understand the importance of sleep for better performance and happiness of our children this exam season. Let them rest before the test," he said.

    To know more, watch the video below:

    The campaign has also gained massive support from people on social media. Here’s a sneak peek:

    Talking about the initiative, Mathew Joseph, director (marketing), Duroflex Mattresses, said: “At Duroflex, we are constantly researching on the importance of sleep and creating awareness about it. Today, sleep is the first we thing we sacrifice to make more time in the day. Our research showed that almost 80% of students turn up for their exams highly exhausted because of not getting adequate sleep the previous night. Through our Sleep To Perform campaign, we want parents to help their kids prioritise sleep as part of exam preparation. Truly it is the easiest form of revision. We couldn’t think of a more credible voice than Anil Kumble to champion our cause."

    Therefore, this exam season, pay more attention to the sleep habits of your children. As they gear up to score well in their papers, make sure that sleep is one thing that they never compromise on.

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    Published: 20 Mar 2019, 11:23 AM IST
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