Duroflex Mattresses ties up with Anil Kumble to talk about importance of sleep
Former cricketer Anil Kumble stands by the power of sleep to help energise the mind
He also urges parents to let their children rest properly on the night before an exam
Does your child often burn the midnight oil to prepare for an exam?
Talking about the initiative, Mathew Joseph, director (marketing), Duroflex Mattresses, said: “At Duroflex, we are constantly researching on the importance of sleep and creating awareness about it. Today, sleep is the first we thing we sacrifice to make more time in the day. Our research showed that almost 80% of students turn up for their exams highly exhausted because of not getting adequate sleep the previous night. Through our Sleep To Perform campaign, we want parents to help their kids prioritise sleep as part of exam preparation. Truly it is the easiest form of revision. We couldn’t think of a more credible voice than Anil Kumble to champion our cause."
Therefore, this exam season, pay more attention to the sleep habits of your children. As they gear up to score well in their papers, make sure that sleep is one thing that they never compromise on.
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