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Business News/ Brand Stories / Embrace the heirloom passed on by the ancestors at Malhotra’s Indian Heritage

Embrace the heirloom passed on by the ancestors at Malhotra’s Indian Heritage

Malhotra’s Indian Heritage in Lajpat Nagar is always striving to carter the heirloom that has passed on by the ancestors to the brides

Embrace the heirloom passed on by the ancestors at Malhotra’s Indian HeritagePremium
Embrace the heirloom passed on by the ancestors at Malhotra’s Indian Heritage

Donning a perfect outfit enhances the way any woman feels and carries themselves especially when it comes to their special day. Malhotra’s Indian Heritage in Lajpat Nagar is always striving to carter the heirloom that has passed on by the ancestors to the brides.

No Indian wedding is complete without the bride wearing an exclusive and classic bridal saree, as it has been an ensemble staple for women in the country for years, most likely dating back to the Indus Valley Civilization. Some describe the saree as a woven wonder, whereas others define it as the Sanskrit translation of the word, i.e., a strip of cloth. The titles may vary between cultures, but one thing remains constant: when a woman wears a saree, she is draping six feet of sheer eloquence all over her.

Mr. Vijender and Rakesh Malhotra established Malhotra's Indian Heritage in Lajpat Nagar, New Delhi, nearly four decades ago. They have accomplished establishing themselves as one of the country's hot spots for bridal sarees, bridal lehengas, suits, fabrics, and so on, thanks to their working hard, up-to-date taste in fashion, and the team of dedicated and experienced artisans. Taking forth their legacy are their sons, Jatin and Hitesh Malhotra and taking it to new heights. You can browse through their plethora of collection at their store in Lajpat Nagar.

Catering to the needs of the brides

Catering to the needs of the brides
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Catering to the needs of the brides

The founders worked to recognize that the saree is more than just a piece of clothing in the country; it carries a significant amount of significance in the culture, traditions, and faith, which is why those who worked hard and provide sarees to women based on their individual needs. Mr. Vijender Malhotra's son Jatin Malhotra has taken over to take the company to the next level, to promote Indian art, heritage, and legacy through the design features they offer to customers.

Mr. Jatin Malhotra explains that he grew up seeing his father and uncle work diligently with their team of skilled craftsmen to create and start producing garments that not only stands out from the crowd in the audience but also makes a woman wearing it feel powerful, elegant, and rooted. He adds that being situated amid the fashion industry's constant change has given them a comprehensive understanding of not only the evolving landscape of fashion but also its history and future.

The professionals at Malhotra's Indian Heritage are knowledgeable about the clothing items that women require based on their priorities, and they help them choose the right choice. It should also be known that the sarees are hand-crafted by skilled craftsmen who have been with the brand since the beginning and that is how the royalty of the brand is alive and thriving.

Reliable and detailed designing

Reliable and detailed designing
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Reliable and detailed designing

Jatin Malhotra intends to use his understanding not only of trends but also of reliability and design, to cater to the preferences of the present generation and those to come. There is no set rule that only brides can wear a saree, which is why at Malhotra's Indian Heritage women can find their perfect saree look whether it's a cocktail, casual function, or the main event since conventional outfits can never go wrong.

The founders recognize that sarees are viewed as the nation's National Dress, with each region and culture representing its unique look and trend. For example, Bengali and Karnataka ladies prefer wearing white sarees on their wedding day. South Indian brides dress 'Kanjeevaram Sarees' with vibrant colors and temple borders. Brides in the north of the country wear net sarees with extravagant embroidery. Odisha brides favor the 'Katki' or 'Bomkai' saree with magnificent work on the 'anchal,' whereas Assamese brides prefer white Muga silk sarees with red borders.

The symbolism of the cultural history of an Indian woman

For our grandparents or parents, observing their daughter in an outfit that symbolizes the cultural history of an Indian woman, is a lot more special than one could assume particularly during the times when everyone is out and about searching for that perfect modern attire only because 'times have changed'. Sarees also have symbolic meanings. Devis, or Indian divinities, are depicted as having bright silk sarees. The saree's color indicates one's beliefs. The colour yellow is considered a blessing, red represents fortitude and white symbolizes purification. Brides, along with their mothers, aunts, friends, and sisters, can find sarees that are traditional, conventional, or contemporary at Malhotra's Indian Heritage. They have all of that.

Malhotra's Indian Heritage has a rich selection of marvelous sarees that blend elements of tradition with a touch of glam and flamboyance if you're looking for a saree to level up your look on your special day. Sarees are easily accessible at their online store for the comfort and convenience of brides and bridesmaids. Keep a tap on their upcoming collections via their Instagram handle.

Happy Shopping!!

Address: J-13, Central Market, Lajpat Nagar-2, New Delhi – 110024

Disclaimer: This is a company press release and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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Published: 23 Jan 2023, 11:11 AM IST
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