Home / Brand Stories / Fabpersona’s haute couture traditional collection is an ode to craftsmanship
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As the end of July cliffs around the corner, we are right in the middle of wedding season to soak up the good vibes of summer style. An ideal wedding outfit is something to fumble on because you can’t just wear anything on such an occasion of blessing. The garb must be a blend of classic fabrics that are chic enough to be worthy of your Instagram post too. Don’t you want to be dressed in a suit like Deepika Padukone’s or wrapped in a saree like Vidya Balan that is trendy? One of the authentic brands in the tradition of manufacturing and selling ethnic-inspired clothing is Fabpersona. Here, you can explore an elegant vintage saree or suit collection right from their descriptive website and add it to your cart at a reasonable price.

People have reduced traditional fashion to just an occasional thing, but the premium style owns it all when it comes to ethnic wear. Indian culture is a rich heritage of historical significance, and clothes are the foremost popular thing about it. Indian culture shows how varied traditional wear was used in the past by women. From Kurti to Lehenga, our nation dwells in all. What comes with creations are tales. With the prominence of our enriched culture, the collection at Fabpersona reminds us of the rich history of our ancestors with products like Pure Khaddi Georgette silk saree, Chiffon sarees, and georgette silk saree, Banarasi handloom, and many more.

Fabpersona provides original hand block suits and sarees crafted by original artisans. The brand was incepted in 2019, during the time of the lockdown when people were struggling with the novel Coronavirus. Following that, Fabperson became one of the most elegant brands with an array of sarees like Chanderi silk saree, Bandhani sarees, Khaadi Banarasi saree, and Handloom Kanjeevaram saree, Silk linen saree, Kattan silk saree, Kora silk saree, and many more pure Banarasi sarees. Apart from offering a wide range of elegant sarees, the brand also crafts unstitched suits like Banarasi Khadi georgette sarees, Mayuri, Mohini, pure ikkat suits, and Lucknow Chikankari suits, Gota Patti, Rajasthani Gota, and Maheshwari hand block suits. Fabpersona also acts as a bridge between urban India and rural artistry.

Prakrati Chaubey, the founder of Fabpersona, shared her vision for the brand, “I wished to work for the people who have difficulty finding employment. After starting my own apparel business in 2019, when the chaos of Coronavirus impacted everyone economically, our brand started flourishing with more and more traffic on online shopping. After selling 50 handcrafted bed sheets, the success rate climbed to the peak, and our brand was expanded into selling handcrafted suits and sarees." “What makes us stand out of the crowd is our motto to provide only authentic women’s traditional wear. Our team works round the clock to distribute the right size, quality, and fabric to our consumers. We are an exceptional team of sellers, weavers, and employees who help generate result-oriented outcomes," she added further.

Under the supervision of Prakrati Chaubey, the dedicated entrepreneur and societal lady encourages and motivates the lifestyle and fashion industry. It recorded a massive sale of 5 crores in two years after its inception. The e-commerce store has already sold more than 10,000 products and has around 15,000 customers worldwide including the UK and UAE. This brand is in demand specifically for their hand block suits and original sarees to encourage the trendy vogue blended with the ethnic bits. Fabpersona brings unique outfits for those who treasure Indian apparel and promote its culture. Inspired by India's diverse cultures, a skew toward sarees and their elegant blouses empower the folk costume around the country. The motif of Fabpersona is to create the most valued marketplace in the realm of the fashion industry in India.


Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.




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