From physical to digital: Adobe’s impact on ICICI Securities’ digital journey
Adobe's analytics tool is helping ICICI Securities understand customer behavior and provide the right solutions. The company is also focused on hyper-personalization, delivering the right solution to the right customer through effective communication channels.
The Banking and Financial Services Institutions (BFSI) sector has been at the forefront of driving digital transformation with insights from customer data being at the epicentre of innovation. Much before the pandemic, the sector started embracing digitalisation, and they have evolved from physical to phygital and now digital operational models. All along this journey, the customer has been at the centre of all the transformations as organisations seek to deliver hyper-personalised experiences using insights collected at every touchpoint along the customer’s interaction with the brand.