Home / Brand Stories / Good Ranchers: Refusing To Play It COOL

Things aren’t always as they appear. Pictures are laced with filters, information can be skewed, and conversations miscommunicated. What you may not know, however, is that the same deceit and deception occurs in a much bigger, more important manner - one that is actually vital to our health and well-being - and that is within the food industry.

But Good Ranchers is committed to doing what many are too hesitant to do, and that is to reveal the truth - the whole truth. Good Ranchers is a company dedicated to educating the American population on the falsehood that has been preached to them, regarding where the meat they are serving up for family dinners is actually coming from.

“Product of the USA labels do not mean that the contents within the packaging are from the USA, and we are here to not only make that widespread knowledge among our neighbors and communities, but also provide a solution to the deception that has been going on for far too long," says Ben Spell, CEO of Good Ranchers.

Prior to 2016, by law, every piece of beef and pork sold in the United States had to have a Country of Origin Label (COOL). This benefited American farms and ranches, but foreign corporations didn’t like that consumers were avoiding imported products. That’s why they lobbied to have the COOL law repealed in 2015, and sadly succeeded. This repeal of the COOL law allowed imported meat to wear the “Product of the USA" label as long as it was processed in a US plant. This opened the floodgates to imported beef supplies and robbed American consumers of their right to know where their meat comes from.

Now millions of families in the US think they are supporting American ranches while they are really being tricked into lining the pockets of foreign companies. This is devastating to American Farmers and Ranchers, causing well over 100,000 of them to go out of business and close down for good since 2015.

“This is where Good Ranchers steps in", states Ben Spell, “We have partnered with American Ranchers across the States, and we are proud to say that we are bringing American beef raised the traditional way of the west back to the dinner table."

As a meat subscription delivery box service, Good Ranchers custom curates different varieties of meat (including poultry and fish, too), individually wraps and then flash-freezes each piece to lock in freshness and flavor. Pound for pound, Good Ranchers offers quality and delicious meat, shipped right to your door in the continental US, at nearly half the price of other online meat companies, and you can be certain that it’s 100% American-made.

To learn more about Good Ranchers and the impact they are making - both for American Farmers and American Families - visit their website at https://www.goodranchers.com and follow them on Instagram: @goodranchers

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

Catch all the Business News, Market News, Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less

Recommended For You

Trending Stocks

Get alerts on WhatsApp
Set Preferences My ReadsWatchlistFeedbackRedeem a Gift CardLogout