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Business News/ Brand Stories / Here Are 5 Best Press Release Distribution Sites Actually Worth Your Money
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Here Are 5 Best Press Release Distribution Sites Actually Worth Your Money

Let's explore the five best press release sites, the pros and cons of using these platforms, and other relevant FAQs

5 Best Press Release Distribution Sites Actually Worth Your MoneyPremium
5 Best Press Release Distribution Sites Actually Worth Your Money

If you have a story that you want to put out into the world, the press is your friend. There’s just one issue: Getting the exposure you need can be challenging unless you have a network. That's where press release distribution services come in—but which one should you use? 

We’ll run through our recommendations for the five best press release sites, the pros and cons of using these platforms, and other relevant FAQs. By the time you’ve finished reading, you’ll be ready to get your story out into the world.

What is the best press release distribution service?

The best paid press release submission sites to use depend partly on your needs and budget. We outlined our top five choices for press release submission sites below, and any one of them should be suitable for most purposes, as they all are best in their own terms and offerings. However, NewswireNEXT.com is our top choice.

NewswireNEXT.com stands out because it’s accessible for most budgets and has a proven track record of driving results for almost a decade. It also goes beyond just press release distribution in its offerings; the company can also write press releases for its customers to ensure results, making news outlets more likely to pick up and cover the story. 

Top 5 press release distribution services

Let’s get straight into it. Below, we’ve listed our five top picks for the best PR distribution services.

#1. NewswireNEXT.com – Best Overall Press Release Distribution Service 

NewswireNEXT.com ranks No. 1 on our press release submission sites list as the Best Overall Paid Press Release Distribution Service. There’s no doubt in it that today, without NewswireNEXT.com, your PR distribution campaign is incomplete. 

Given their highly affordable pricing of $299, your press release is guaranteed to be syndicated to more than 600 news sites and PR websites. It’s the best investment you can make in terms of PR marketing. If you don’t know, they were indeed the early pioneers in the press release industry who introduced the popular “As Seen On" Authority Media Citations service almost a decade ago, where clients can get their brand featured through press releases on notable news sites and claim “As Seen On" with media logos on their website.

So regardless of what press release distribution agency you choose, make it a point to include NewswireNEXT PR distribution in your campaign, as they have a massive distribution network, right from reputed online news portals, search engines, journalists, TV, and radio stations. If you want a press release writing service, they offer it too. 

#2. CISION – Best for PR Outreach and PR-Related Services

Cision is one of the world’s best-known press release distribution sites for a reason. The platform goes beyond simply helping with press releases; it offers an entire suite of PR-related services. These include data analytics and a dashboard that uses cloud technology to help you track engagement in real time.

It also has an extensive distribution network covering many countries and sectors, making it suitable for diverse projects.

Cision’s full range of services includes PR and communications, brand reputation management, social media listening, investor relations, regulatory compliance, event reporting, digital content amplifications, and online newsrooms. This will see you through the entire lifecycle of your communications.

#3. Business Wire – Best for Global PR Distribution

Business Wire has an impressive history—the PR distribution service was founded way back in 1961. Since then, it has expanded to more than 100 countries and operates in multiple languages.

As you might expect, it has an impressive distribution network, which includes more than 89,000 outlets.

Going by the name alone, you might assume that Business Wire solely targets commercial clients. Yet while the platform certainly shines in this domain, its vast network size makes it relatively versatile. 

It also has options that allow you to access analytics and add multimedia to your press release.

#4. PRNewswire – Best for Targeted Distribution

PRNewswire is actually a subsidiary of Cision, so you can rest assured that it comes with a solid reputation. The service has been operating for over 50 years and now has one of the largest press networks around, covering 4,500 websites, thousands of media outlets, and hundreds more content systems. It even includes influencers and digital journalists in its network, providing a modern twist.

If you want coverage in any given publication, there’s a good chance PR Newswire can help you achieve your goal.

One perk of using PR Newswire is that it's incredibly user-friendly. It’s straightforward to access the site, create and distribute your press release, and make use of Cision’s analytics to assess performance. What more could you want?

#5. GlobeNewswire – Best for Distribution of Corporate Press Releases, and Financial Disclosures

Last but not least, we have GlobeNewswire. The press release distribution service was once a subsidiary of Nasdaq (it’s since been acquired), and it specializes in providing cutting-edge information and data to the financial markets. 

However, it has one of the largest distribution networks around, making it one of the best PR sites and an indispensable tool for all kinds of projects.

The press release distribution service is best known for its multimedia options; it does a great job of adding images, videos, and links into press releases to help your stories stand out to journalists. It also has the analytics and tools of the other services.

Benefits of press release distribution services

If you're wondering what the pros of PR release websites are, you probably already know how useful they can be for PR professionals. But just in case you're still doubting whether it's worth a try, let’s run through some of the benefits.

More reach

Sure, you might be able to find a few email addresses for relevant journalists or publications and contact them yourself to send your press release. But the reach of professional press release websites goes far beyond this, and you'll have the chance to reach thousands of media outlets worldwide for a low press release fee.

This is particularly useful for anyone who wants to get exposure in a different country but doesn't know how the local media works (or doesn't share the language). Press release services and PR tools can help you make a story relevant for the national audience of a specific country—especially useful if you’re having a launch, financial deal, or similar there.

Greater professionalism

Most press outlets get sent hundreds or even thousands of press releases weekly. If you want to stand out and maximize your chances of your article being featured in as many publications as possible, you need to ensure your press release is up to scratch.

When you work with a press release submission service or PR software, they ensure your press release is professional. This includes formatting it correctly, checking that it contains all the information journalists expect, and even writing a catchy headline to grab some interest.  

If you're going to go to all the trouble of doing a press campaign, you should be sure you're doing it properly. 

SEO

Most press release distribution services and PR platforms publish press releases online and post press releases directly to search engines, meaning they appear on Google News, Yahoo News, and similar. They also tend to include a lot of backlinks and relevant keyword phrases, which helps your press release rank higher as well.

As a bonus, many sites automatically share press releases containing certain keywords, which will give you some extra traction.

Then, other sites might organically pick up your story and decide to cover it. The more publications you get covered in and the more authority they have, the more SEO benefits you’ll reap—creating a virtuous cycle.

Credibility

When you have a brand or a business, you want people to feel impressed by what they find when they Google your name. Press releases are a great tool for this—not only do they appear high on search engines (as outlined above), but they also look professional. 

Potential customers or partners will see that you’re a legitimate organization featured in the news, making it more likely they’ll do business with you. 

This is true even if you only make it to a newswire site, but it's especially powerful if you end up being covered by a respected publication. Press release distribution services increase the chances of this happening, making them well worth the investment.

Disadvantages of press release distribution services

Press release distribution services can be a great tool, but they also have a few disadvantages. We’ve listed them below.

High costs

Considering the high level of reach you can gain from using paid PR release websites, it shouldn't be surprising that the costs can be significant. The exact price you can expect will vary depending on the press release distribution plans, and service you choose, and the package you opt for; it can range from a few hundred to a few thousand dollars. 

Many paid press release websites offer different packages, with the more expensive options sending your press release to more publications and handling more of the work (such as writing the entire press release for you). Some companies command a higher price tag because they have a better network or offer a more premium service. 

Naturally, opting for a cheaper company for distributing press releases could mean sacrificing quality. Working with a press release distribution service may only be worth it if you can afford to invest in the real deal.

Basically: ensure you or your company will benefit from press release distribution and can afford to make the investment before you take the plunge. And even then, you might want to consider other options. For instance, a public relations agency may be able to offer a more personalized service to get you in the media.

Saturation

It's true that when you work with a press release distribution company, they will get your press release published online. The story may even appear on Google News, or Yahoo News, or other outlets. 

This can definitely help with credibility, new press releases and articles are published all the time, so having yours online won’t necessarily help you stand out. Instead, your press release could just end up being drowned out by the glut of other articles out there.

However, you can tilt the odds in your favor by making your story as juicy as possible (or by working with a distribution service that will do that for you).

Outdated

Once upon a time, journalists relied heavily on the wire to find inspiration for writing stories. But times have changed, and now there are many more ways to find potential stories. The news cycle also moves a lot faster. 

Combine this with the number of stories and press releases published daily, and the likelihood of journalists or outlets covering the story or reaching out to you is relatively low.

You might decide it's always worth a go throwing your hat into the ring. That may be a good approach, but some press release distribution services can overpromise and underdeliver, so make sure your expectations are in line with reality.

Short-term coverage

Even if your story gets covered and picked up by a news outlet, it may not stay online for long or pick up much traction.

In the case of automatically generated news, a bot picks up whatever stories come on feeds of Google News and similar. However, some of the stories are removed later.

FAQs

If you still have questions about press release distribution services, this is the section for you. We’ve cleared up some common points of confusion.

What is a press release?

A press release is a document containing information related to news. Typical examples of subjects are the launch of a product or service, an upcoming event, or the release of a report. Organizations often use press releases to get their stories in the media because journalists use them as the basis for news articles.

What is the purpose of a press release?

Press releases are all about news, and the people who create press releases do so to tell their stories to a larger audience. This increases their exposure and helps them build credibility.

What is a press release distribution service, or Newswire?

A press release distribution service, also known as a press release newswire, is a platform that distributes press releases to its network of journalists, media outlets, and similar.  It can be difficult for individuals or companies to distribute press releases if they don't have the right network or skillset, and a press release distribution service removes this barrier.

Who uses press release distribution services?

Anyone can use a press release distribution service—even individuals who want to raise awareness about a cause. However, they’re most used by companies, organizations, professionals, and solo entrepreneurs that want to make announcements related to their activities, events, and launches.

Are press releases worth it?

Press releases have been one of the main ways to get a story into the news for decades. It’s safe to say they wouldn’t still exist by now if they weren’t benefiting people in some way. 

A press release allows you to reach people across the world, offering various opportunities for individuals or brands that want to extend their reach. However, there may be some cases where the costs of using a press release distribution service don’t outweigh the benefits. This could be the case if you have a limited budget or a story that will appeal to a limited audience.

How much does press release distribution cost?

As with anything, the cost of using a press release distribution depends on which service provider you opt for. Many press release distribution services also offer a variety of packages, some of which are more comprehensive than others or open you up to a larger network. Some press release distribution services charge just $100 for their services, while others can set you back thousands.

How do I write a good press release?

To write a good press release, you need to follow the proper structure and ensure that your writing is clear and concise. Start by finding a template online, and make sure that your press release includes a good headline, the “who, what, where, when, and why" of the story, and quotes. It’s also helpful to include multimedia aspects.

Next stop: the news

Press release distribution services are one of the best ways to increase the coverage of a news story, which can increase credibility and awareness and lead to all kinds of opportunities. 

Regardless of which service you end up using, ensure you understand the different services, packages, and press release distribution strategies offered by different press release distribution platforms so you can make an informed decision.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same. 

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Published: 17 Oct 2023, 06:20 PM IST
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