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Business News/ Brand Stories / Home appliance brand Longway signs Urvashi Rautela as brand ambassador

Longway, a distinguished Home Care & Appliances brand based in Delhi, is delighted to announce the appointment of Bollywood actress Urvashi Rautela as its brand ambassador. This strategic collaboration aims to further accelerate Longway's steadfast commitment, firmly rooted in the core value of "Built on Trust."

Urvashi Rautela, known for her captivating elegance and charm, will endorse Longway's extensive range of household appliances, including ceiling fans, water heaters, juicers, LED televisions, etc. Her association with the brand will encompass a diverse array of activities and impactful brand campaigns, creating heightened awareness and resonance among consumers.

In line with this exciting partnership, Longway is set to launch a dynamic campaign featuring the tagline "Longway hai toh, Bharosa Hai" (When it's Longway, it's Trustworthy). This campaign will unfold through a series of captivating films, with Urvashi Rautela taking the spotlight alongside a wide range of home appliances. The central message of the campaign revolves around the brand's unwavering commitment to delivering products that inspire trust and confidence in consumers.

Furthermore, Longway takes immense pride in having served over 1 million consumers in the last 5 years, a testament to its dedication to providing exceptional products and services. The brand's consistent track record of customer satisfaction further strengthens its position as a reliable and trusted name in the industry.

Urvashi Rautela expresses her enthusiasm for joining the Longway family, particularly as this collaboration marks her first major endorsement in the realm of household appliances. She resonates seamlessly with the brand's image and is eager to contribute her unique charm to the campaign's tagline and core proposition of "Built on Trust."

Mr. Deepak Garg, Co-Founder and Director of Longway India, shares his excitement about this valuable association with Urvashi Rautela, who embodies elegance and success in the industry. He emphasizes the brand's commitment to a long-term collaboration.

Longway, renowned for its customer-centric approach, has consistently strived to cater to the diverse needs of consumers with high-quality home care and appliances. By partnering with Urvashi Rautela as its brand ambassador, Longway aims to enhance brand visibility and forge deeper connections with its target audience.

With an unwavering focus on trust and reliability, Longway remains dedicated to delivering innovative products that enrich the lives of its consumers. The collaboration with Urvashi Rautela represents a significant stride towards achieving these objectives, as her endorsement reinforces the brand's commitment to excellence.

As this remarkable journey unfolds, Longway eagerly anticipates the positive impact of this collaboration, as it continues to strengthen its position as a trusted household name. With a history of serving over 1 million consumers in the past 5 years, Longway is well-positioned to build upon its legacy of trust and excellence in the realm of home care and appliances.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same. 

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Updated: 07 Jun 2023, 05:55 PM IST
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