How India’s Most Trusted Paints Brand Is Using Technology to Drive Growth with Adobe
Asian Paints, India's leading paint brand, has achieved rapid growth by leveraging digital technologies to simplify and enhance the customer experience.
India’s most trusted paints brand, Asian Paints, was set up by four friends out of a garage in Mumbai more than 80 years ago. It was started with an aim to disrupt the famous paints companies operating in the country. Over the years, Asian Paints has become a household name and is ranked among the top ten decorative companies in the world, with a consolidated turnover of over Rs. 345 billion. Along this journey, the brand has been one of the fore-runners of leveraging technology to power business growth in an industry that is traditionally offline due to the sheer nature of the job. In a special interaction, Praneeth Obilisetty, Associate General Manager, Digital, Asian Paints, speaks about how going digital has helped Asian Paints scale up their business, acquire new customers, and become one of the fastest growing paint companies in the country. Some edited excerpts: