How Mira Jhala is building India’s First Ecommerce Platform for Frozen Food!
- The platform houses over 50 brands and a diverse selection of categories and products. From market leaders like ITC Master Chef, Havmor, Kwality Walls, Amul, Haldiram, etc.
E-commerce and quick commerce stores that deliver groceries have taken the Indian start-up ecosystem by storm. As a serial entrepreneur with a strong background in building FMCG businesses in the food sector, Mira Jhala realized that while grocery delivery is a fast-growing space, there is a huge gap in the market when it comes to frozen food delivery. With this in mind, she founded FroGo, India's largest online frozen food store. FroGo, a one-stop shop with over 50 brands and counting, fills this gap with smart technology that creates an end-to-end cold chain for frozen food. From the obvious products like ice-cream and frozen vegetables, to novel and convenient heat-and-eat, ready-to-cook meals like idlis and parathas, FroGo has got it all.
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