How Oracle Unity brings adtech & martech together into a connected experience
Oracle is transforming data management capabilities to better compliment systems of customer record and help marketers gain cost efficiencies with a simplified data and tech stack. Read on to know more!
Consumer behaviors have changed. The internet and mobile revolution have disrupted how the world takes in information and empowered consumers to explore, discover, and buy anytime, anywhere. Marketers must engage customers wherever they are, which means a consistent omnichannel approach for personalization.
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