How purpose-led brands are leading the future in the new world order4 min read 28 Mar 2023, 04:55 PM IST
Founded on the principles of conscious capitalism, Marico scores highest on this count, leading its brands with authenticity and purpose to create deeper connections with consumers and do more for the communities
Social responsibility is gaining precedence across business lines. Among many learnings powered by the pandemic, conscious consumerism was one of the most impactful takeaways. The new age consumer is mindful of creating shared value through their purchasing decisions. Millennials and Gen Z, who represent the workforce of tomorrow, are increasingly choosing to engage with organisations that are conscious of their responsibility towards the consumers and the society that they operate in. Even partners and vendors are willing to collaborate with companies that are aiding the society at large. And investors are increasingly keen on allocating capital to businesses that are creating both social and sustainable impact at mass level.
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