Home / Brand Stories / NutraBox 100% Whey Protein Swiss Chocolate Makes It to the Cologne List

Protein deficiency in India is a well-recognized issue. While protein is considered the building block of life, protein is often overlooked in a typical Indian diet. However, because of the Covid19 pandemic, Indian consumers have realized how important it is to consume enough protein in their daily diet. As a result, they have started to rely on protein powder to supplement their existing diet. NutraBox is an Indian fitness brand that sells certified fitness products, including whey protein powder, plant-based protein powder, daily multi-vitamin tablets, pre-workouts, and other daily supplements.

NutraBox is the brainchild of Nihar Desai - a fitness enthusiast turned entrepreneur. During his fitness journey, he consumed many foreign products and realized that not everyone could afford foreign products in the Indian market. After identifying this massive gap in the Indian market for a reliable, affordable, and quality fitness product brand, he started the brand. Moreover, the brand aims to provide quality products at the best price possible to Indian consumers and fitness enthusiasts. The NutraBox products are exclusively made, keeping in mind the Indian dietary needs and Indian body type. In fact, over the years, NutraBox has emerged as a trusted whey protein brand in India, offering the Labdoor USA and Informed Choice UK certified whey protein in India. 

Recently, the NutraBox 100% whey protein swiss chocolate has made it to the Cologne List. For those unversed, Cologne List is an initiative that lists dietary supplements and sports nutrition with minimized doping risk. Moreover, it guarantees athletes protection and orientation in a non-transparent, unregularized market with thousands of sub-par products. NutraBox whey protein’s addition to the Cologne List testifies to the brand’s uncompromised quality control and reliability. Furthermore, its 100% whey protein has also been ranked as the world’s no. 1 protein by Labdoor USA.

With the growing demand for protein powder in India, fake protein powder has become a real problem. Many customers go for foreign protein powder brands just to end up with counterfeit products. Fake protein powders with sub-per and harmful fillers can do some real damage to your health. In this situation, an Indian brand like NutraBox has taken up the challenge of transforming this entire situation for the better with 100% guaranteed quality. 

Talking about the need for a trusted fitness brand in India, NutraBox Founder Nihar Desai shares, “It is from my personal experience that I have realized that neither an Indian consumer could afford a foreign fitness brand nor could they completely trust its authenticity. Therefore, with NutraBox, my goal has been to deliver good nutrition to every doorstep to promote a healthy and sustainable lifestyle for Indians. NutraBox is more than a mere supplement brand. It’s an everyday nutrition brand dedicated to bringing a fitness revolution to India."

An entirely bootstrapped company NutraBox has been on a constant growth trajectory since its inception. Its year-on-year growth is at 500%. Despite being a relatively new addition to this segment, the brand has already proved its merit and established a strong foothold in the market. In fact, the brand has also collaborated with many celebs and influencers such as Arjun Kapoor, Sonu Sood, Aditya seal, Karishma Tanna, Karan Tacker, etc.

The brand is now on its way to becoming a part of the daily nutritional intake of every Indian who aims to have a fit, toned, and healthy body.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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