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Business News/ Brand Stories / OKNO Sunglasses by Eyewearlabs unveils MOKUZAI Sustainable Sunglasses Made from OFFCUT
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OKNO Sunglasses by Eyewearlabs unveils MOKUZAI Sustainable Sunglasses Made from OFFCUT

OKNO Sunglasses is not content with mere sustainability; they aspire to embrace a circular economy where resources are reused and repurposed to minimize waste.

MOKUZAI Collection Made from Offcut of Wood Premium
MOKUZAI Collection Made from Offcut of Wood

In the realm of modern fashion, where trends come and go like fleeting seasons, a new paradigm has emerged, one that reveres sustainability, craftsmanship, and timeless design. At the forefront of this movement stands OKNO Sunglasses By Eyewearlabs, a trailblazer committed to reshaping the landscape of sunglasses with their innovative approach to production and design. Their latest creation, the Mokuzai Sunglasses, epitomizes this ethos, marrying exquisite craftsmanship with eco-conscious materials in a collection that resonates with discerning individuals seeking both style and substance.

Talking about the launch of the collection, CEO Mehul Jakharia said, "We're incredibly excited to unveil the MOKUZAI Sustainable Collection. It reflects our deep-rooted values, such as sustainability, craftsmanship, and innovation. Each pair tells a story of dedication, from the careful sourcing of eco-conscious materials to the meticulous handcrafting process. With MOKUZAI Sunglasses, we're not just offering stylish eyewear; we're inviting you to be part of a movement towards a more sustainable future where fashion and responsibility go hand in hand."

A Commitment to Sustainability

The ethos of OKNO Sunglasses is grounded in sustainability, and the Mokuzai Sunglasses exemplify this commitment. Utilizing a revolutionary approach to production, these sunglasses boast impressive environmental credentials. Compared to conventional methods, OKNO Sunglasses reduces CO2e emissions by 33%, water usage by 34%, and waste by a staggering 82%. Such strides in sustainability underscore the brand's dedication to minimizing its environmental footprint and setting new standards for responsible manufacturing in the fashion industry.

Innovative Materials: The Essence of Mokuzai

Central to the allure of the Mokuzai Sunglasses is the innovative use of a 100% plant-based, biodegradable material. Derived from renewable resources such as cotton and wood pulp, represents a paradigm shift away from petroleum-based plastics, contributing to a more sustainable future. Additionally, OKNO Sunglasses incorporates wooden offcuts into constructing the frames, further reducing waste and utilizing materials efficiently. These offcuts, which are the smaller, unused portions of wood remaining after shaping more extensive wooden materials, are repurposed to create stunning wooden inlays in the sunglasses. Each pair of Mokuzai Sunglasses embodies this commitment to eco-friendly materials and resourcefulness, ensuring that style and sustainability seamlessly intertwine.

Embracing a Circular Economy

OKNO Sunglasses is not content with mere sustainability; they aspire to embrace a circular economy where resources are reused and repurposed to minimize waste. The Mokuzai Sunglasses embody this ethos, crafted with materials sourced through sustainable practices that prioritize longevity and recyclability. This dedication to circularity ensures that each pair of sunglasses is not only a fashion statement but also a testament to responsible consumption and environmental stewardship. By prioritizing the principles of a circular economy, OKNO Sunglasses sets a new standard for eco-conscious fashion, where every product is designed with the intention of reducing environmental impact and promoting a more sustainable future. 

Craftsmanship: A Fusion of Tradition and Innovation

Handcrafted with precision and care, the Mokuzai Sunglasses are a testament to the timeless artistry of skilled artisans. Drawing inspiration from Japanese woodwork and the elegance of wooden craft, each pair is meticulously crafted in the heart of India; a place where tradition meets innovation. The name "Mokuzai," meaning wood in Japanese, pays homage to the organic essence of the collection, with each frame showcasing the natural beauty of wood grains and textures. This fusion of tradition and innovation yields sunglasses that transcend mere accessories, becoming expressions of refined taste and individuality.

Exclusivity and Luxury

Limited in production, each pair of Mokuzai Sunglasses embodies exclusivity and luxury. Far from mass-produced commodities, these sunglasses are crafted with care and attention to detail, ensuring that no two pairs are alike. The Mokuzai collection beckons to those who appreciate the finer things in life; a lifestyle where nature converges with sophistication, and tradition harmonizes with modernity. With Mokuzai Sunglasses, every glance becomes an artistic expression, a testament to the symbiotic relationship between style, sustainability, and craftsmanship.

OKNO Sunglasses sets a new standard for sustainable fashion with the Mokuzai Sunglasses; a collection that transcends trends, embracing the timeless allure of craftsmanship and the beauty of nature. With each pair, wearers not only make a statement of style but also champion a vision of a more sustainable future. As we embark on this journey towards conscious consumption, let us embrace the ethos of OKNO Sunglasses and pave the way for a brighter, more sustainable tomorrow.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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Published: 19 Feb 2024, 07:02 PM IST
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