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Business News/ Brand Stories / ‘Quality Over Quantity’: Reason Behind The Rapid Growth Of InstaAstro

‘Quality Over Quantity’: Reason Behind The Rapid Growth Of InstaAstro

The founder of InstaAstro, Nitin Verma, with over 20 years of entrepreneurial experience already, never worried much about what kind of business his new venture would make.

‘Quality Over Quantity’: Reason Behind The Rapid Growth Of InstaAstroPremium
‘Quality Over Quantity’: Reason Behind The Rapid Growth Of InstaAstro

Imagine people visiting an astrology platform as frequently as they order food online. This is what InstaAstro, an online astrology consultation app, has made possible in just two years. Do you know the reason behind this success? A remarkable repeat rate of astrology consultation is conceivable only through top-class guidance from top-skilled astrology experts. InstaAstro thrives to be the best in the industry in this aspect. 

Some Fun Facts

  • InstaAstro astrology app has been rated 4.79 out of 5 stars, based on 14 thousand ratings on App Brain and Google Play.
  • InstaAstro easily crosses 50000 minutes of astrology consultations daily.
  • Recently, they hosted their First International Astrologers Meet in Delhi, India.
  • At the prestigious Indo-Global Entrepreneurial Conclave 2023, InstaAstro was honoured with the “India’s Most Trusted Astrology Platform Award" title. 

InstaAstro Objective

“Quality over Quantity" - This has been InstaAstro’s guiding philosophy since the start. Keeping this in regard, InstaAstro focuses on a “select few but the best" point when it comes to astrologers so that customer issues and worries for the future can be handled with authenticity and care. Planets do have an impact on humans, and astrologers use planetary positions in a client’s birth chart to decide how to provide the right path for matters concerning them.

“We select astrologers who not only offer astrological insights but also guide people in the best interests of their prevailing issues and future concerns.", says Nitin Verma, founder of InstaAstro. 

The founder of InstaAstro, Nitin Verma, with over 20 years of entrepreneurial experience already, never worried much about what kind of business his new venture would make. Rather, he was always concerned about what measures could be taken to provide the extra bit of faith and motivation to people in a world of uncertainties.

Inspiration Behind the Name InstaAstro

The name ‘InstaAstro’ is inspired by the vision to connect users and astrologers instantly, providing within seconds. After Quality Astrologers comes Usability and User Experience. The seamless experience of conveniently using the app holds the key for users returning to their app and consuming other useful and instantly available free tools, like daily horoscope, Kundli, Matchmaking, Daily Tarot Reading, apart from astrologers’ calls and chats.

How did it all begin?

InstaAstro was launched amidst the rise of Covid-19 in early 2021. Though Nitin Verma already had a vision to start an astrology-based start-up someday, it seems like he heard destiny’s call during the pandemic. It was a chaotic time for the whole world, and people feared the following chain of events. Seeing all this, besides health issues, Nitin decided to help reduce people’s concerns about the future through astrology. 

About the Founder

Nitin Verma studied engineering at IIT Kanpur. He started as a software engineer and then shifted to entrepreneurship. But initially, his team struggled to get projects. There was a point when he started to feel that his career was finished. But a chance encounter with an astrologer gave him a drop of hope and motivation. He predicted that Nitin would run many companies ahead, which came true. He ran DByDx Software and Edureka, both of which were acquired by listed giant companies -  Kellton and Veranda Lab. After this, he launched InstaAstro in 2021. 

About InstaAstro

InstaAstro is a holistic wellness online platform that connects its expert team of astrologers to customers using its user-friendly application. This company provides individuals with astrological insights, advice, meditation, mantra chanting, and pooja as effective solutions for addressing real-life challenges.

InstaAstro Vision

InstaAstro wished to stay committed to its mission to positively impact countless lives through astrology. It aims to provide One Billion Seconds of daily consultations and ensure that anyone facing difficult times can access guidance and support within seconds.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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Published: 08 Dec 2023, 06:25 PM IST
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