RIJAC’s Approach Towards An Improved Future of Leather Handbag Industry
Keeping in mind the number of animals sacrificed in the manufacturing of leather, RIJAC came up with an idea to find a solution and move towards sustainability
RIJAC is a bold move taken by Jaideep Prajapati, an approach towards a sustainable future and having sympathy towards animals. Once we came across the shocking statistics on the number of animals sacrificed, we thought of giving an alternative to this problem. More than 220 crore animals are sacrificed to produce leather in large quantities. Alone in India, the number is 80 crore animals i.e., 15 lives per second to make their name in the world of fashion.