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Business News/ Brand Stories / RIJAC’s Approach Towards An Improved Future of Leather Handbag Industry
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RIJAC’s Approach Towards An Improved Future of Leather Handbag Industry

Keeping in mind the number of animals sacrificed in the manufacturing of leather, RIJAC came up with an idea to find a solution and move towards sustainability

Jaideep Prajapati, Founder, RIJACPremium
Jaideep Prajapati, Founder, RIJAC

RIJAC is a bold move taken by Jaideep Prajapati, an approach towards a sustainable future and having sympathy towards animals. Once we came across the shocking statistics on the number of animals sacrificed, we thought of giving an alternative to this problem. More than 220 crore animals are sacrificed to produce leather in large quantities. Alone in India, the number is 80 crore animals i.e., 15 lives per second to make their name in the world of fashion.

And this is how we came up with the idea of vegan leather. We are committed to providing a world of fashion that does not sacrifice any animals. Our vegan leather bags are a hit in the industry. With our approach towards ethical fashion and our ability to meet the standards of the fashion industry in terms of designs, texture, and quality. Jaideep Prajapati says, "I think India can become the next fashion hub like Paris in the vegan products range with low manufacturing production cost."

Why should you use vegan leather and how is vegan leather made? Our vegan leather bags are made of banana waste & mango waste. Almost 60% of banana biomass is in the form of post-harvesting waste and around 114.08 million metric tons of bananas are wasted, leading to environmental problems, including extreme greenhouse gas emissions also it is very bad for farmers because they lose a lot of money and around 10 lakh farmers earn less than Rs.200 per day helping them by making this change.

The fashion industry has had a great connection with trends, luxury, and richness often revolving around leather as one of the most high standing materials. However, keeping in mind the number of animals sacrificed in the manufacturing of leather, RIJAC came up with an idea to find a solution and move towards sustainability.

Vegan leather eliminates the need for animal exploitation, aligning with ethical values and reducing harm to living creatures.
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Vegan leather eliminates the need for animal exploitation, aligning with ethical values and reducing harm to living creatures.

What was our approach in manufacturingshoulder bags for women and how did we move towards a sustainable future? We launched an approach to vegan leather. There are no animals sacrificed when it comes to using vegan leather in the fashion industry. The demand for a more humane and eco-friendly alternative has led to the introduction of vegan leather, a substitute made from plants and synthetic materials.

The leather has the same texture, durability, and appeal as traditional leather. Vegan leather eliminates the need for animal exploitation, aligning with ethical values and reducing harm to living creatures. The production of traditional leather involves significant environmental impacts, such as deforestation for grazing lands and pollution from tanning processes.

Vegan leather, especially plant-based variants, often has a smaller ecological footprint and can be produced using more sustainable practices. Manufacturers have the flexibility to experiment with various materials, textures, and colors, fostering innovation and customization in fashion design.

Vegan leather made of plant based waste is an innovation done by RIJAC where our main concern is addressing the challenges faced by the environment. We only have one aim in our mind when it comes to fashion, to make sure that we do not harm any animals during the production of leather. We are able to provide the best of quality and durability.

RIJAC has set the standards for leather bags too high by introducing the world to vegan leather bags.
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RIJAC has set the standards for leather bags too high by introducing the world to vegan leather bags.

RIJAC is constantly pushing the boundaries of innovation in the leather handbag industry. From incorporating new materials to experimenting with unique designs, RIJAC is always looking for ways to stay ahead of the curve. The company's commitment to innovation has led to the creation of some of the most unique and sought-after leather handbags on the market.

RIJAC's approach towards an improved future of the leather handbag industry has garnered widespread recognition.  From industry awards to positive customer reviews, RIJAC's dedication to excellence is evident in everything it does. With our hands on not only one category of bags but we have expanded our horizon to other types of handbags as well such as handbags, shoulder bags, sling bags, etc. 

As more people found out about the leather bags and how they are made, we have seen an increase in our sales.  With RIJAC’s step towards sustainability and sacrificing no animals act, we will surely make a huge difference in no time. Our vegan leather bags are taking a toll in the industry and we only see ourselves in a positive light in the future. 

How does vegan leather benefit the environment? Due to our products, the world will have a lesser environmental impact such as 0% Toxic wastewater and 95% less carbon emission which reduces deforestation because banana waste can complete the need for our fashion industry to make bags. and India can be the one of biggest suppliers to the world and will earn money for our farmers and help artists to show their designs to the world. 

RIJAC has set the standards for leather bags too high by introducing the world to vegan leather bags. A production that shocks the fashion industry as no one thought of this idea. The idea is to spread the idea around the world so that no animals are sacrificed in the making of leather products. Fashion does not mean you have to put the environment or any animal at stake but it means producing something good by using waste materials. Materials that are harmful to the natural environment and using them to create fashion completely voids the factors causing severe harm to the environment. 

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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Published: 26 Dec 2023, 07:22 PM IST
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