Home / Brand Stories / Soon India to Taste Rajasthan-Grown Potato French Fries

New Delhi, December 08: A unique FinTech and AgriTech startup company, Growpital has put Rajasthan’s small TaraTara Math Village of Barmer on the national front by bagging a unique farming project. Growpital has bagged in the potato production contract, giving employment opportunities to farmers of this village across 25 acres of land from McCain Foods India. 

Barmer district lies in the Thar desert on the border with Pakistan. Dry weather and lack of groundwater for centuries had left no choice for the region but to cultivate limited crops such as bajra, chana, cumin, etc. In recent years, Barmer has started shaping lush fields of vegetables or orchards of fruits due to innovations in agriculture science and farmers' hard work. McCain Foods’ potato production project is another step for the village farmers to bring the paradigm shift in the state.

Rituraj Sharma, Agripreneur and Founder of Growpital and Zetta Farms, said, “Growpital has been working towards reviving the agriculture economy since 2016. Additionally, Zetta Farms was founded by us to democratize farming operations and bring the best practices. We have nearly 2000+ Acres of farmland distributed across Rajasthan, Chandigarh, Chhattisgarh & Karnataka. We are bringing the best scientific practices with contract farming projects and providing employment opportunities to farmers with doubling their income."

He further added, “In Barmer district, TaraTara Math village, we did the soil & water test over farmer Vikram Singh’s land; we found it apt for the potato and clocked a contract with multinational company McCain Foods. The company sent 32,500 KG of potatoes for seeding and vegetative propagation. We also trained over 50 female farmers of the village with Vikram Singh's help on methods of cultivating three types of potato – Lady Lolo, Kennebec and Santana. After 90-100 days, the expected production ranges 10-15 times more than the seeding quantity."

The startups Growpital and Zetta Farms envision tax-free retail investments in the farming sector and the best farming techniques for sectoral growth by bridging the FinTech and AgriTech platforms in the country.

About Growpital

Growpital has been working towards reviving the agriculture economy since 2016. Zetta farms were founded by two passionate agripreneures, Mr. Krishnna Joshi & Mr. Rituraj Sharma, with the vision to democratize farming operations and bring in best practices.

Growpital is a platform that provides investment opportunities in agriculture projects that generate the highest possible returns while mitigating the risks by strategically diversifying crop plantations and practising different types of farming. Growpital provides an avenue for investors to directly impact the agricultural industry and, at the same time, gain modest returns. Carefully designed investment options are listed, so the investor's portfolio gets stronger with each investment. The funds and resources are invested by Growpital into diversified farm projects providing them with the right resources and services to mitigate risks and achieve operational goals. Growpital ensures that the amount from the investment option listed on the platform goes to farm projects that are managed by the right team of agriculture experts and skilled farmers.

Growpital Website Link - https://www.growpital.com/

Zetta Farms Website Link - https://zettafarms.com/

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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