Home >Brand Stories >The Serif will elevate your spaces, and redefine entertainment like never before

The gadgets we bring home today are more than utility; they are an extension of our personalities. This holds true especially in the era that we live in, where homes have become the center of our lives. It’s only fair to be selective then; after all, you want your spaces to speak a language that you identify with. If that’s what’s on your mind, you can’t keep yourself away from the sleek and beautiful lifestyle TV from Samsung, The Serif.

Gone are the days when a TV was relegated to a corner of the room. The Serif is a masterpiece that commands attention, and for good reason. It brings alive your living space like never before. A true blend of design and technology, it gives you the liberty to shape your lifestyle around it making it a lifestyle TV like no other.

Beauty at its best

It’s more than just a TV. It’s an extension of your personality. Its beauty is sure to bring out your poetic feelings, because how can one not be charmed by it? You may be wondering as to what we are talking about here. Well, it’s none other than the Serif TV. Designed by Parisian design duo Ronan and Erwan Bouroullec, this TV adds a European flair to your home, and harmoniously blends into your lifestyle.

The Serif comes with a unique metal stands that gives you the liberty to move it around and place it just about anywhere. This allows you to experiment with the aesthetics of your home. Every time someone walks through the doors, the Serif will be making a statement.

This one-of-a-kind TV blends in perfectly with the surroundings. The unique, unibody design, with an ‘I’ shapred silhouette is the epitome of class. If you don’t want to perch it atop a stand, that’s okay because the Serif TV will stand effortlessly on any flat surface whilst blending in seamless with the décor.

Superlative technology

The TV looks great and it is beautiful inside out. That’s not all though as it is packed with superlative technology.The lifestyle TV is powered by the QLED technology from Samsung that enhances efficiency and performance. With Quantum Dot Technology it gives you 100% color volume ensuring you have no “blurriness". Whatever you watch on the screen is sharp, crisp and as real as it gets! There’s also HDR10+, which adjusts brightness frame by frame to match the moment.

With its Quantum 4K processor, The Serif upscales everything to 4K picture quality, regardless of source. Now, watch in stunning 4K resolution without compromises. There’s also an Adaptive Picture that senses changes in the lighting environment, and accordingly adjusts brightness and contrast settings for the best viewing experience. With the Active Voice Amplifier, The Serif detects distracting noises and automatically adjusts the volume, so that you do not miss out any important dialogues!

The Serif
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The Serif

Connectivity like never before

We are a generation that can’t do without being connected, isn’t it? That’s exactly why The Serif comes with NFC technology that allows you to stream music, video or any other content straight from your handset. Simply place your smartphone on top of The Serif, and you’re good to go!

And guess what? The Serif Lifestyle TV comes with AirPlay 2. That means you can now play videos, share music or exchange photos using your iPhone, iPad and Mac. The TV also offers virtual assistants like Alexa and Bixby.

The Serif also has Multi View - a handy feature that allows you to display two things at once on your TV. In fact, you can view media from different sources – an app, Blu-ray player, gaming console – at the same time. The main screen is set aside for these sources while you can also mirror your phone to the smaller screen. Let’s say you want to keep an eye on the match while watching your favorite TV show? The Serif makes it possible.

With so much and more, it’s hard not to fall in love with The Serif. The lifestyle TV from Samsung comes in three sizes - 43" (1m 8cm), 49" (1m 23m) and 55" (1m 83cm), and are priced at INR 79,990, INR 99,990and INR 1,19,990, respectively.

So, take your pick and redefine your spaces like never before! Get your hands on this beautiful lifestyle TV now!

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