Three steps for banks to combat the Coronavirus recession
Know how banks and financial institutions worldwide are paving the way to recovery with intelligent customer engagement tools.
The Coronavirus recession is the next big challenge to banks, financial services, and insurance companies since the Great Recession(2007-2009). For fintech brands, this is the first-ever recession they’re facing. Although traditional banks have been in a similar situation before, the Coronavirus recession is quite different from the Great Recession. Estimates suggest that advertising spend will reduce by 30-60% throughout 2020 and beyond.