Top Reasons That Make Paytm Payment Gateway an Ideal Payment Partner for Businesses | Mint
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Business News/ Brand Stories / Top Reasons That Make Paytm Payment Gateway an Ideal Payment Partner for Businesses
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Top Reasons That Make Paytm Payment Gateway an Ideal Payment Partner for Businesses

Here are compelling reasons that position Paytm Payment Gateway as the epitome of reliability and innovation in the payment industry

Experience the pinnacle of payment success with Paytm Payment GatewayPremium
Experience the pinnacle of payment success with Paytm Payment Gateway

With a large number of transactions happening during seasonal sales events and festivals, bank servers and payment gateways face heavy traffic load due to which payments fail. Which is why a well-chosen payment gateway plays a pivotal role in the success of e-commerce businesses in the ecosystem. Payment Payment Gateway delivers a seamless payment experience to customers. It has a robust infrastructure that manages up to 10,000 transactions per second ensuring payment success and uptime even in peak traffic. 

Paytm Payment Gateway reliably manages payments for several renowned brands like LIC, IRCTC and Dream11 that have millions of paying customers every month. In this exploration, here are compelling reasons that position Paytm Payment Gateway as the epitome of reliability and innovation in the payment industry.

Industry’s highest payment success rates with diverse payment option

Experience the pinnacle of payment success with Paytm Payment Gateway, setting industry benchmarks with the highest rates of successful transactions. Its robust and reliable system ensures that a vast array of payment options is seamlessly integrated, providing customers with unparalleled flexibility and choice. The combination of cutting-edge technology and an extensive range of payment methods, including credit/debit cards, UPI, net banking, and more, contributes to the exceptional success rates.

Manages over 10,000 transactions per second

Empower your business with the unmatched capability of Paytm Payment Gateway to handle over 10,000 transactions per second. This impressive processing capacity is a testament to providing a seamless and efficient payment infrastructure, ensuring that businesses can thrive in high-volume transaction environments. The ability to handle such a high transaction volume signifies the scalability and reliability of the payment gateway.

Lightning-fast payments with single-tap UPI checkout

Paytm Payment Gateway's lightning-fast payments with single-tap UPI checkout enhance the overall efficiency of transactions. With Paytm UPI Plug in SDK users can make one-tap UPI payments directly from the checkout page itself, using their UPI-linked accounts. By enabling lightning fast payments and providing additional UPI features, it improves the overall user experience and improves UPI success rate by an additional 7-8%.

It also offers instant and seamless account linking for over 350M+ Paytm registered bank accounts and is the lightest SDK in the industry as it is half the size of other plugin SDKs available in the market. It provides real-time bank server health check and account balance check with a variety of new payment options such as UPI on Rupay credit cards, UPI Lite, set/rest UPI PIN.

Best-in-class affordability suite

Paytm Payment Gateway has designed the suite to ensure that merchants not only benefit from competitive pricing but also have the flexibility of choosing from the widest range of payment options such as no cost, low cost, and standard EMI and card offers on all leading debit cards/credit from 20+ leading banks. Whether you are a startup, a small business, or an enterprise-level operation, the Paytm Payment Gateway’s affordability suite provides you with the best-in-class payment options.

Superior card processing technology

The card processing technology encompasses a range of advanced features, including a tokenization suite, native OTP (One-Time Password), and CVV-less payments. Tokenization enhances security by replacing sensitive card details with unique tokens, reducing the risk of data breaches. Merchants can trust the platform to handle card payments seamlessly, providing a trustworthy and reliable payment processing solution for their customers.

AI-driven fraud prevention technology

This advanced technology is designed to proactively identify and mitigate potential threats, ensuring a secure and trustworthy payment environment for both merchants and customers. The AI-driven fraud prevention system utilizes machine learning algorithms to analyze vast amounts of transaction data in real-time. By continuously learning and adapting to evolving patterns, the system can swiftly detect anomalies or suspicious activities that may indicate fraudulent behavior. 

Next-day settlements at zero extra charges with instant payment refunds

Paytm Payment Gateway offer’s next-day settlements with no additional charges, ensuring that businesses can access their funds promptly and without incurring extra fees. Next-day settlements mean that merchants receive the proceeds from their transactions within a short timeframe, enhancing liquidity and supporting smoother cash flow management. Additionally, its instant payment refunds feature adds an extra layer of flexibility and convenience. 

Level up your e-commerce business with India’s most advanced payment analytics

Paytm Payment Gateway stands out as a leader by offering India's most advanced payment analytics, providing e-commerce businesses with a powerful tool to elevate their operations. Its payment analytics platform goes beyond traditional transaction tracking, offering comprehensive insights into customer behavior, purchase patterns, and market trends. Merchants can gain a deep understanding of their audience, identify top-performing products, and optimize pricing strategies based on real-time data.

Disclaimer: This article has been produced on behalf of Paytm by HT Brand Studi

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Published: 02 Jan 2024, 05:42 PM IST
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