Home / Brand Stories / Twitter is the ideal place to launch something new & connect with latest trends

Conversation is a core human activity, it’s how we share what’s happening, swap ideas, and stay connected to the people around us. At Twitter, our purpose is to serve the public conversation.

Twitter is home to a diverse group of brands, marketers, leaders, and influencers and they come to Twitter to discover what’s happening and connect to the events, occasions, and trends. And because people are in a discovery mindset when they’re on Twitter, your brand is likely to make a lasting impression.

Our audience is influential, receptive and they drive results. So when topics or trends start to pop up, they provide a window into the culture and what’s going to be important in the future. In fact, Twitter users in India truly have a varied range of passions. 64% of people on Twitter in India are interested in technology, 63% in music, more than 57% in sports, and over 55% in food and drinks. If you’re ready to share something new, launching and connecting on Twitter can easily help spark people’s interest and drive results for your brand.

Now is the time to launch

Launches have always been critical to business growth. What’s also critical in today’s media landscape is the speed of a launch. Twitter helps your launch breakthrough faster and spread wider because of the nature of the audience.

The speed, variety, and depth of conversation on Twitter gives us an outsized advantage in helping customers around the world break through with their launch offerings and build cultural relevance. We are laser-focused on helping grow your brand’s business and we have expanded our ability to serve millions of brands and small businesses that have both an organic and paid presence on Twitter.

Globally, 91% of users want to see new brand launches on Twitter. With more people seeing and talking about your brand, launch campaigns become more efficient. What’s more? By making full use of Twitter’s expansive reach and potential for high visibility, brands that launch on Twitter are over 2x as likely to meet their launch KPIs.

In addition to proactive strategies and an engaged audience, Twitter’s innovative ad solutions also play a vital role in facilitating effective launches. Brands have used Twitter Takeover to keep their campaigns front and centre on Twitter, as it helps brands acquire premium real estate on Twitter, which is a great way to grab attention when launching something new.

…and connect!

While launches are crucial to a brand’s success, connecting with your consumers is equally important to nurture, grow and retain a loyal base of your brand’s most important users by connecting with them & becoming part of the larger social conversation.

Events and movements happen every day on our platform that shape our culture. In these moments, when people and brands join in the conversation, they’re connecting with what’s happening.

Our unique position as the real-time, conversational layer of the internet, means there isn’t a more relevant environment to connect with your audience. On Twitter, brands can anchor results across each phase of the marketing funnel through a variety of highly customizable ad products. Whether it’s building awareness through our Twitter Takeover and Amplify products, driving consideration through our Promoted Ads and Branded Features, or getting people to convert or take action through our Carousel Ads, we are providing advertisers seamless ways to showcase their content and creative, and on top of that, we have very flexible buying objectives to make sure that every campaign is optimized to help you achieve your brand goals.

Through Twitter Amplify, brands can align with premium content from publishers that their target audiences are interested in. That’s what Microsoft India (@MicrosoftIndia) did successfully, to become the brand leader leveraging premium content for its #MicrosoftAI and #SecurityForAll campaigns and peak user interest are about the same.

For instance, Morris Garages India (@MGMotorIn) wanted to introduce the MG Astor — India’s first car with a personal AI assistant on Twitter. To generate awareness about the product and grab eyeballs, the brand’s #TheAIAffair campaign used Twitter’s Takeover products to drive conversations across the launch cycle of pre-launch, launch day, and post-launch. The brand also used website cards to redirect curious users to the car’s booking page.

Connecting with Twitter users remains the bedrock of marketers’ campaigns on Twitter and despite the pivots and adapting to an ever-growing audience, the State Bank of India (@TheOfficalSBI) successfully drew high positive audience engagement for its #KindnessIsCool campaign. The brand’s efforts to encourage people to be thoughtful both online and offline resonated with Twitter users.

Purpose-driven marketing on Twitter? Yes, you can!

Purpose is an important part of both culture & business at Twitter. One of our core values is Winning with Purpose. Here we encourage brands to use Twitter in the most impactful way and stay on top of mind. Brands that deeply care about their customers and employees can use the platform to deliver purposeful and authentic initiatives.

Amazon India (@amazonIN) warmed people’s hearts with its user-generated campaign #DeliverThanks, which encouraged customers to share messages of appreciation for our frontline teams with ‘Thank You’ notes or posters at their doorstep, and then post the picture on Twitter with #DeliverThanks.

Twitter gives brands the opportunity to connect with the audience and deliver campaigns that meet their marketing goals. So, in a hyper-connected and fast-paced world, is your brand ready to partner with Twitter to receive optimal results?

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