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Business News/ Brand Stories / Up your brand’s game with ZEE5’s Ad Suite
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PROMOTIONAL

Up your brand’s game with ZEE5’s Ad Suite

ZEE5’s exclusively curated Ad Suite features—Ampli5, AdVault, PLAY5, Infonomix and Wishbox—help brands achieve their business objectives in a cost-efficient and brand-safe environment.

ZEE5 offers five tools as part of the Ad Suite that enable brands to reach their target audience and build awareness in the right manner. (ZEE5)Premium
ZEE5 offers five tools as part of the Ad Suite that enable brands to reach their target audience and build awareness in the right manner. (ZEE5)

Most brands today focus on achieving high engagement with their audience, primarily by advertising on digital platforms. The idea is to get a deep understanding of what their audience wants, and then offer hyper-personalised content that caters to their taste. Social media has been around for a while and is an effective tool to understand the pulse of the people. But with an increasing number of channels providing content today, brands need to be spot on as there is really no room for error.

Therefore, there are several amplification tools and OTT platforms that can be leveraged to offer such engaging content to consumers. A pioneer in this field, ZEE5, India’s largest ConTech brand, has rolled out around 100+ originals since February 2018 across genres, and the platform is committed to launching several more next year.

How can ZEE5 help brands effectively use the digital space?

ZEE5 offers five tools as part of the Ad Suite-Ampli5, AdVault, PLAY5, Infonomix and Wishbox-to enable brands to reach their target audience and build awareness in the right manner.

Ampli5, an effective tool from ZEE5’s stable, greatly strengthens brand loyalty.
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Ampli5, an effective tool from ZEE5’s stable, greatly strengthens brand loyalty. (ZEE5)

Ampli5, an effective tool from ZEE5’s stable, greatly strengthens brand loyalty. Whether you want to leverage the power of influencers or use storytelling to capture the attention of your audience, ZEE5 has your back! What’s more, several large-sized MNCs and blue-chip companies have utilised this tool.

Statistics show that video as a medium is doing wonders all over the world- in fact, 82% prefer live videos compared to social media posts. Such insights help brands to use the right platform so that their content goes out in the right way and reaches the right audience. In a nutshell, brands can easily evaluate the kind of content that works best for their audience - it could be images vs video, short-form vs long-form content or a standard editorial instead of a listicle.

ZEE5 had launched a 30-day campaign using Ampli5 tool for the blockbuster, Simbaa, that enabled Mahindra Scorpio to complete a 30-day sponsorship course successfully. The campaign witnessed 245+ million impressions on sponsorship, 33.3 lakh video views (Inventory) and 44 hoardings, airport branding, metro branding as well as celebrity posts and tweets.

Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5 India, said, “We are thrilled with the initial response received from brands that used Ampli5 to enhance their presence in a cluttered digital market. The launch of Ampli5 and other offerings as part of the Ad Suite fortifies our commitment to investing in the latest and relevant ad technology to give advertisers the best solutions for building brands and reaching their target consumer in the most cost-efficient manner and in a brand-safe environment."

Reaching customers across all touchpoints

AdVault is a brand amplification tool that offers flexibility for brands to drive KPIs.
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AdVault is a brand amplification tool that offers flexibility for brands to drive KPIs. (ZEE5)

If Ampli5 impressed you, then there’s a lot more in store! ZEE5’s second offering after Ampli5, AdVault, is a brand amplification tool that offers flexibility for brands to drive KPIs. Brands can take their pick from a comprehensive array of ad solutions to suit their diverse business requirements in a complex digital world. This tool can reach out to consumers through various touchpoints - desktop, mobile web, mobile app, smart TVs, KaiOS, Amazon Fire TV and others. All you need to do is lay down your marketing objectives and brand messaging, and AdVault takes care of the rest. In fact, with ZEE5, brands have seen an 80-85% completion rate for video ads - now that’s a winning figure for sure!

Bank of Baroda used AdVault to connect with the right audience. The programmatic campaign ran pan-India for a day, and the impressions achieved were way above the target. What’s more, the tool also helped the brand understand customer needs through predictive analysis. The campaign achieved over 38.6 million impressions, and the CTR on the masthead or carousel was 1.11%.

Singh adds, “AdVault helps deliver brand KPIs on aspects like reach, saliency, lead generation and SOV while allowing for segmentation, personalisation and measurability to ensure higher returns on marketing investments. Like Ampli5, AdVault too, has been designed to help our brand partners in meeting varied brand and marketing goals."

Re-imagining gamification

Another tool from ZEE5’s Ad Suite, PLAY5, is exciting and interactive - after all, it allows brands to engage with their consumers through innovative experiences. Today, consumers are flooded with so much information that there needs to be something path-breaking for them to take notice. In a nutshell, they need something to motivate and surprise them. With PLAY5, brands can utilise a range of activities such as customised gamification, branded polls, quizzes and tailored segments within an ongoing reality show gamification. This will create great brand engagement, and your brand can grab more eyeballs too! Did you know? Brands saw 80% more engagement with their audience through gamification.

Some brands that have successfully utilised ZEE5’s PLAY5 are Colgate, Asian Paints, CEAT, Fortune Premium Kacchi Ghani Pure Mustard Oil on Dadagiri Season 8 (ZEE5 reality show); and Birla White Wallcare Putty, Goodknight, Kinderjoy, Bournvita for Dance India Dance - Battle of Champions (ZEE5 reality show), among others.

One of the big wins for PLAY5 was with Tuborg - the idea was to interact with young audiences through a gamified karaoke platform that also featured scorecards. The audience participated in large numbers, and the results were fantastic!

The future of video-commerce

Wishbox helps in increased conversions and delivering high-quality traffic to the relevant brand page.
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Wishbox helps in increased conversions and delivering high-quality traffic to the relevant brand page. (ZEE5)

Fulfil your brand’s goals of reaching targets with ZEE5’s Wishbox, a tool that drives engagement through video commerce. It helps in increased conversions, delivering high-quality traffic to the relevant brand page and enabling the discovery of brand products, thereby enhancing the overall user experience.

Maximizing ROI

The last tool, Infonomix, is a universal offering that allows your brand to leverage the flexibility and prowess of the ZEE5 Ad Suite to target precisely and harness segmentation for measurable results. The tool caters to a brand’s need to achieve higher ROI through website visits, lead generation, app installs etc. Besides, it helps acquire new customers and retarget existing ones to increase engagement.

Why go with ZEE5?

ZEE5 crossed 99.5 million+ gross downloads since its launch on the Play Store and recorded 8.9 million peak DAUs as of September 2019. It combines technology and data analytics monetization with investments in AI & ML along with innovative features to attract and enhance the user experience. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 80+ live TV channels. It also offers ground-breaking features like 11 navigational languages, content download option, seamless video playback and voice search.

It also brings together originals, Indian and international movies and TV shows, news, music, kids’ content, gamification, along with a host of other health and lifestyle content - all in a single destination. Some of their popular original content include Kaafir, Rejctx – new age thriller drama, Barot House – a suspense drama film, and Posham Pa – a psychological thriller and many more.

To know more about ZEE5's Ad Suite, please click here.


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Published: 06 Dec 2019, 05:06 PM IST
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