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Pune-based D2C sustainable fashion brand A Big Indian Story (ABIS) has raised its pre-series A round led by Bestvantage investments and other angel investors. The collections at ABIS are a modern take on Indian heritage and its bespoke crafts, and are handcrafted with pioneering plant based materials sourced from across the world. ABIS is the first brand to launch a range of bags and footwear using leather alternatives such as Piñatex (from upcycled pineapple leaves), apple skin leather and Desserto cactus leather. The company engages with local skilled artisans and offers them fair trade wages, better working conditions and sustainable livelihood.


According to Sriram Swaminathan, co-founder and CEO ABIS, “As early movers in the sustainable space, we are committed to creating products that provide ethical alternatives and support artisan livelihoods without compromising on aesthetics"
Sriram’s vision for ABIS is clear "We want to pioneer a sustainable fashion movement in India and become a 100 crore brand in the next 5 years while focussing on positive unit economics."

Says Anuradha Alurkar, Founder-MD ABIS, “We’re excited about taking Indian crafts to the world through our contemporary functional products which are exclusive and planet friendly. These funds will be used towards expanding international footprint, increasing brand recall, scaling operations and on-boarding a robust team. We want to create maximum impact by introducing better materials and products for our ever increasing community of conscious customers."

A few of the most recent product lines from the brand include luxury bags and footwear made from Piñatex and apple leather and a range of sustainable shirts for men, made from hemp, kala cotton and light organic corduroy. ABIS currently sells all its products online through its own e-commerce site  https://www.abigindianstory.com

“We are happy to announce the closure of pre-series A round with ABIS. Today’s customers are more conscious and mindful in their choices and we are glad that ABIS is catering to this rapidly growing market", said Raman Sharma, founder Bestvantage investments.

About Bestvantage investments:
Bestvantage investments is an investment platform that offers one stop solution to all Startups investment needs by offering investors an opportunity to invest in verified startups that are poised to be the unicorns of tomorrow.

Visit https://www.bestvantageinvestments.com/  
For more such startups Contact: raman@bestvantageinvestments.com

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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