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Business News/ Brand Stories / VTEX and MoEngage Join Forces to Drive Innovation in Indian Market

Bangalore, Karnataka, India – Business Wire India 

VTEX (NYSE: VTEX), the global enterprise digital commerce platform, today announced its strategic partnership with MoEngage, an insights-led customer engagement platform. By combining the robust capabilities of VTEX composable and complete platform with MoEngage, this partnership will empower B2C businesses to dramatically impact their ability to understand customers deeply and deliver exceptional customer journeys at every stage. VTEX and MoEngage are prepared to change how brands interact with their customers in the dynamic digital environment, building enduring loyalty, igniting sustainable growth and reshaping the retail experience. Together, VTEX and MoEngage are set to revolutionize the way businesses harness data, technology, and innovation to foster meaningful connections with customers, ushering in a new era of personalized and impactful retail engagement.

Founded in 2014, MoEngage is reshaping the customer engagement space through product innovation and proprietary technology built in-house. Present in 35 countries, the company provides the best-in-class regional support and guidance to help create memorable moments for customers. MoEngage is trusted by more than 1,200 brands around the world, which use the platform to step up their customer engagement game.

Raviteja Dodda, Founder and CEO, MoEngage, said, "We are very excited to partner with VTEX. At MoEngage, we have always enabled consumer brands to drive insights-led customer engagement, and this partnership with VTEX’s global enterprise digital commerce platform is in the same direction. Our AI-powered capabilities, coupled with VTEX’s low-code, composable platform, will not only help consumer brands provide delightful and personalized experiences across the customer lifecycle but also reduce maintenance and operational costs."

Yashdeep Vaishnav, Country Head, VTEX India, said, “In order to further strengthen our capabilities in customer experience management, we are thrilled to collaborate with MoEngage thus enhancing our digital commerce solution. By steering avenues to lead this fast-paced, ever-evolving retail sector, and harnessing MoEngage's expertise, we are ready to make a significant impact on the ecommerce sector in India by providing cutting-edge solutions and global expertise to omnichannel retail companies. This partnership reaffirms our shared commitment to driving transformational growth in the industry."

About VTEX
VTEX (NYSE: VTEX) is the enterprise digital commerce platform where forward-thinking CEOs and CIOs smarten up their investments. Our composable and complete platform helps brands and retailers modernize their stack and reduce maintenance costs by rapidly migrating from legacy systems, connecting their entire value chain, and making inventory and fulfillment their strength.

As a leader in digital commerce, VTEX is trusted by more than 2,600 B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having over 3,400 active online stores across 38 countries (as of FY ended on December 31, 2022).

For more information, visit

About MoEngage
MoEngage® is an insights-led Customer Engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create omnichannel experiences that consumers love. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. More than 1200+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month.


Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same. 

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Updated: 13 Sep 2023, 06:42 PM IST
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