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Business News/ Brand Stories / What makes digital gold a smart investment this Diwali?

What makes digital gold a smart investment this Diwali?

Digi Gold, or gold in digital form, is fast becoming highly popular among Indian investors as an alternative to buying yellow metal in physical form. Read on to know five reasons why opting for Digi Gold is the best option for you this Diwali.

Airtel Digi GoldPremium
Airtel Digi Gold

India’s love for gold dates back to several centuries when the rajas and maharajas gave gold coins as rewards, and asharfis were traded for commodities. Even today, gold is more than just another asset class for investment, and India is among the largest markets for yellow metal globally. Gold is considered highly auspicious and is synonymous with security - an investment in gold is considered to be ‘safe’ and commands long-term value. Any special occasion, whether a wedding, childbirth, or even festivals such as Diwali, is incomplete without a gift of gold.

In fact, the festive season that culminates with Diwali has several ‘auspicious’ days where people set out to buy gold for a variety of reasons. In recent years, the digital revolution that we are in has introduced a new form of investment to Indians - digital gold - which is fast becoming highly popular among investors. Simply put, digital gold is an alternative to buying precious metal in its physical form. As an investor, you can buy Digi Gold online with Airtel Payments Bank, and an amount of gold equivalent to your investment is kept safe for you in an insured vault.

Read ahead to know five reasons why opting for Digi Gold with Airtel Payments Bank is the best option for you this Diwali:

1. Promise of Purity


Promise of Purity
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Promise of Purity

Gold bought in the physical form often comes with doubts about its purity, and households try to buy from trusted jewellers to maintain checks on purity and quality. Digital gold is 24 karat and therefore comes with a promise of over 99% purity. Airtel Payments Bank offers 24K pure gold offered by Safegold with a 99.5% purity guarantee, offering you complete peace of mind about your investment. It also makes for a great option for gifting.

2. Top-notch security with no hassle of storage

Top-notch security
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Top-notch security

One of the biggest advantages of buying digital gold, as against gold in the physical form, is safe storage. As an investor, you do not need to take physical delivery of the gold; therefore, you don’t need to plan for logistics about where it will be stored safely. You can buy Digi Gold with Airtel Payments Bank, which stores the gold for you in secure brinks vaults. You end up saving on locker charges and can be assured that the gold is safe from theft, etc.

3. No limits on investing

There is no lower limit on the amount of investment that you want to make. When buying Digi Gold, you can invest as much or as little money as you wish. With Airtel Payments Bank, you can invest as little as Re 1 in Digi Gold, as per your convenience. This flexibility is not possible with physical gold, which is bought by weight, and there are fixed denominations to choose from. With rising gold prices, even the smallest weight options can prove to be expensive for many.

4. Ease of buying

Ease of buying
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Ease of buying

Buying Digi Gold through Airtel Payments Bank is convenient and fast; a few taps on the Airtel Thanks App, and it's done. All you need to do is open the app, tap on the banking section, select Digi Gold and tap on Buy Gold. You can either enter the amount you want to invest or select the number of grams that you wish to buy. Enter your mPIN, and the transaction is done!

5. Easy to redeem

Traditionally, gold is considered to be a liquid investment that can instantly be converted to cash in an hour of need, and Digi Gold is no different. Through Airtel Payments Bank, you can buy and sell your Digi Gold investment instantly, at any time, or even choose to get gold coins delivered to you in physical form at any point in time. The investment is made at internationally competitive pricing, and you are promised the best price on your purchase, making it a great investment option.

So this Diwali, buy Digi Gold #DilKholKar with Airtel Payments Bank - the safest Digital Account! Download Airtel Thanks App and start your golden journey now!


Disclaimer: This article has been produced on behalf of the brand by the HTBS team.

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Published: 11 Oct 2022, 11:59 AM IST
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