BackWhy content will forever be king
In the 11th edition of Brand Studio Live—a series that deals with marketing innovations and more—five brand custodians will tell us how more and more companies can be driven by content that is different as well as insightful
PremiumAccording to a study conducted by Gartner Inc., the term "content marketing" will be defunct by the year 2021, as all marketing content will “automatically rise to high-quality expectations of attention-limited audiences". The key takeaway, therefore, is that all brands will have to step up their content marketing game.
The challenge is—how do they do they create content that is noteworthy or that which adds value to consumers’ lives?
To know more, tune in to the eleventh chapter of Brand Studio Live on the Hindustan Times’ Facebook page on 9 April.
Top leaders, including Agnello Dias (Taproot Dentsu), Divya Dixit (ALTBalaji), Jyoti Kumar Bansal (PHD India), Manav Sethi (Eros International PLC), and Rajshree Bakshi (Jio World Centre) will discuss how brands, especially the new-age ones, can be driven by content.
The topics will range from the shifts in content consumption patterns to the rise of OTT platforms to how brands can create content that is backed by data.
Brand Studio Live gets the brains behind India’s leading brands to collaborate over the future of marketing.
The event is hosted jointly by HT Brand Studio and DMAasia, and is a part of the HT Brand Leadership Series, an annual property hosted under the domain of HT.com that has content around breakthroughs in marketing.
Traditionally, the event has been webcast from the HT newsroom. However, the last four episodes had been shot at the esteemed BSE, formerly known as Bombay Stock Exchange, in Mumbai.
In the previous edition, brand custodians such as Alok Arya (Future Group), Veetika Joshi Deoras (IHCL), and Smita Murarka (Amante, MAS Brands) discussed how businesses can build a more loyal consumer base in the digital era.
The episode previous to that revolved around how brands can establish a deeper and a more emotional connection with customers. Some of the brand custodians who featured in the show were Subhrangshu Neogi (UPES), Ajay Row (DAN Network), and Sagar Boke (Tata Chemicals).
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