Home / Brand Stories / Why does the C-Suite prefer this plush property in Mumbai?

New Cuffe Parade is an exclusive address because it gives you the feeling of living in a resort," says Ambuj Agrawal, CFO, Safeway Concessions, Macquarie Group.

The corporate leader is alluding to New Cuffe Parade (NCP), a premium offering from the Lodha Group in Mumbai, which is fast becoming the preferred address of the C-suite.

Lodha NCP is a well-connected project that is set to witness exponential growth in the near future. It is situated in Wadala, less than 20 minutes from the Fort area and soon-to-be less than 10 minutes from BKC (with BKC-Sion connector opening soon). This mixed-use development offers 15 acres of stunning open spaces, a 75,000 square feet grand clubhouse, world-class commercial spaces, a reputed ICSE school and an eclectic range of food and beverage options. Phase 1 of Lodha NCP is already complete, with over 1,000 families already living in the development.

Here’s a glimpse of what the residents have to say.

In an effort to offer top-notch standards of living at Lodha NCP, Lodha Group has roped in international partners. Sitetectonix, Singapore has designed the marvelous landscape while the skyscrapers incorporate the signature ‘breathing architecture’ of WOHA, Singapore, one of the foremost designers of green architecture. You can experience designer living at select residences that boast of stunning interiors conceptualised by globally renowned designers Kelly Hoppen and Phillipe Starck.

View Full Image

State-of-the-art amenities

“After moving here we have decided not to go on holidays. We want to enjoy what we have here," jokes Prafull Rai, a partner at an investment banking firm and a resident.

The amenities at Lodha NCP make its residents feel like they are living in an oasis, away from the mad rush of city life. The good life extends to the clubhouse, which offers state-of-the-art amenities for holistic living. It is spread over a sprawling area of 75,000 sq.ft, making it one of India’s largest luxury clubhouses.

“NCP clubhouse is one of the best that you can find and there are many amenities out there," shares RS Srinivas Jain, CMO, SBI Mutual Fund. The clubhouse offers a lot of indoor activities like carom, snooker, table tennis, foosball, card room and much more.

Lodha NCP has eleven swimming pools, including an Olympic-length pool on its premises. That’s not all—it also has an elevated jogging track for the fitness-conscious, inspired by New York’s High Line Park.

“We used to go on holidays and the kids would get excited about, say, the fountains or bathtubs and things like that, but now all that is available at home," says Vidya Rai, Director, Northern Marine Management and a resident of NCP.

View Full Image

You can go for a leisurely swim in the multiple swimming pools or relax in the jacuzzi — the choice is all yours! For sports enthusiasts, there are multiple options—right from tennis courts to indoor badminton and squash courts to a table tennis court to a billiards room. You can pursue your interests right here, without even stepping out. If you’re looking for a slice of serenity and tranquility, indulge in some yoga or work out in the well-equipped gymnasium. In a nutshell, the clubhouse offers all avenues to nurture your mind, body and soul.

‘Live. Work. Play. Thrive’

Lodha NCP is one of the finest mixed-use developments in Mumbai that also offers commercial spaces on the premises. Not just well-designed residential properties, it also has robust infrastructure for housing modern offices.

New Cuffe Parade also offers ‘walk to work’. The commercial town on the premises features some great corporations and I think it’s a brilliant idea," adds Prafull Rai.

View Full Image

Lodha NCP also houses one of India’s leading ICSE schools, The Shri Ram Universal School in its premises so that the kids get access to best educational opportunities.

“With the school coming in the premises, it becomes very convenient for the person coming to stay here to pick-up and drop their children from school, saving a lot of time." says Pankaj Fitkariwala, Senior Managing Partner,IIFL Wealth.

It also has popular eateries and premium retail outlets to ensure you don’t have to go much further when you are taking a break from work.

Seamless connectivity and perfect location

Lodha NCP is one of the most well-connected locations in Mumbai, offering an easy commute to the city’s key business and entertainment hubs. Situated at the junction of three transport networks—Monorail, Metro and Eastern Freeway—it is easily accessible to most parts of the city. You can reach South Bombay in just 20 minutes via the Eastern Freeway or drive down to the airport in a short time via the SCLR. Besides, the construction work for Mumbai Metro 4 from Wadala to Thane is underway which will make the commute even simpler!

The C-Suite residents of Lodha NCP swear by the location of the development. It helps them reach their offices in time without facing major traffic snarls on the way.

Owing to its great connectivity, a lot of big corporations have opened their offices in the commercial spaces available at Lodha NCP.

“From the connectivity point of view, I think this place gives us opportunities of spending less time in traffic jams and more time in our office." says Tarak Patel, Managing Director of GMM Pfaudler, which now occupies office space at Lodha Excelus, NCP.

View Full Image

Massive investment potential

Lodha NCP promises great investment potential and is slated to spread its wings, in the years to come. The BKC-Sion connector will drastically reduce travel time to BKC, which is one of Mumbai’s hotspots and is currently transacting at two times the price of Wadala.

Moreover, MMRDA plans to revamp Wadala as the next Central Business district, which only means opportunities galore for this mixed-use development.

“We are growing at 25 per cent and are adding employees every year. So, when we were scouting for an office, we had to look at a larger office space. We went to various locations and then happened to see Lodha Excelus at New Cuffe Parade. It met all our requirements and the building is very modern," added Tarak Patel.

With its brilliant location, stylish architecture, modern amenities and mixed use, Lodha NCP has become the preferred address for Mumbai’s C-Suite.

New Cuffe Parade has been registered via Maharashtra RERA no. P51900000629; P51900000367; P51900000314 (Applicable for part of the project); P51900000567; P51900000521; P51900015715; available at the website https://maharera.mahaonline.gov.in

Catch all the Business News, Market News, Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less

Recommended For You

Trending Stocks

Get alerts on WhatsApp
Set Preferences My ReadsWatchlistFeedbackRedeem a Gift CardLogout