Behaviour by brain

Over the years, this column has explored the complexity of various human behaviours. (Pixabay)

Biju Dominic: Why we do what we do is hard to grasp, but don’t give up

4 min read . 16 Apr 2025

Meta being forced to give users more control over their data would disrupt its ad-based business model. (AFP)

Social media ad targeting could face a public rebellion any moment now

4 min read . 02 Apr 2025

The lowly plastic straw played a pivotal role in reminding ordinary citizens that they too were responsible for destroying the environment. (AP)

Humanity may be at risk of being strangled by a plastic straw

4 min read . 05 Mar 2025

AI agents will have to evolve much more. (Image: Pixabay)

AI agents want to take over marketing but humans must stay in charge

4 min read . 19 Feb 2025

A few weeks ago came the news of Leo Burnett merging with another group company and changing its name to Leo. (Bloomberg) (Bloomberg)

Are advertising agencies dying? Long may the art of persuasion live

4 min read . 05 Feb 2025

The development of human-centred AI won't be easy.

AI needs to be human-centred to charm people into adoption

4 min read . 08 Jan 2025

Digital marketers should be a worried lot today. Click-through-rates in e-commerce have been falling sharply.

Why are product displays on e-commerce platforms so dull?

4 min read . 25 Dec 2024

LLMs are the best storehouses of answers found so far in the world. (ANI)

Will AI models kill the market research industry? Not necessarily

4 min read . 11 Dec 2024

Eye tracking data showed that people spent more time looking at real faces than virtual faces.

Behaviour lesson: Eye contact is the secret sauce of successful meetings

4 min read . 27 Nov 2024

The evening debates on Indian television channels are a place where Cognitive Dissonance Theory is on full display.

Debates amid diversity can foster an innovative India

4 min read . 23 Aug 2023

What is happening in Manipur is just a reminder that it is very easy to set off anger addiction, but very difficult to manage it. (PTI)

An angerholic nation could yet undergo de-addiction

4 min read . 10 Aug 2023

Most people will be able to ‘sing’ their national anthem, more so as part of a larger crowd singing it.

Learn the art of communication from Indian leaders

4 min read . 13 Jul 2023

Don’t let deep-fake generation act like an AI exemplar

3 min read . 18 May 2023

Our response to AI could change Geoffrey Hinton’s mind

4 min read . 04 May 2023

Should machines explain themselves better than we do?

3 min read . 19 Apr 2023

With UPI, you just need to input your UPI ID, which leads to a payment request being sent to your UPI app. Photo: Pradeep Gaur/Mint

We should harness the emotional energy of India’s DPI

4 min read . 05 Apr 2023

The world showed a vignette of covid vaccine hesitancy

4 min read . 22 Mar 2023

Photo: Bloomberg

The optimal place for work is your office and not home

4 min read . 23 Feb 2023

We should demand explainable artificial intelligence

4 min read . 08 Feb 2023

Advertisers can survive the end of behavioural aiming

Advertisers can survive the end of behavioural aiming

1 min read . 12 Jan 2023