Behaviour by brain

The evening debates on Indian television channels are a place where Cognitive Dissonance Theory is on full display.

Debates amid diversity can foster an innovative India

4 min read . 23 Aug 2023

What is happening in Manipur is just a reminder that it is very easy to set off anger addiction, but very difficult to manage it. (PTI)

An angerholic nation could yet undergo de-addiction

4 min read . 10 Aug 2023

Most people will be able to ‘sing’ their national anthem, more so as part of a larger crowd singing it.

Learn the art of communication from Indian leaders

4 min read . 13 Jul 2023

Don’t let deep-fake generation act like an AI exemplar

3 min read . 18 May 2023

Our response to AI could change Geoffrey Hinton’s mind

4 min read . 04 May 2023

Should machines explain themselves better than we do?

3 min read . 19 Apr 2023

With UPI, you just need to input your UPI ID, which leads to a payment request being sent to your UPI app. Photo: Pradeep Gaur/Mint

We should harness the emotional energy of India’s DPI

4 min read . 05 Apr 2023

The world showed a vignette of covid vaccine hesitancy

4 min read . 22 Mar 2023

Photo: Bloomberg

The optimal place for work is your office and not home

4 min read . 23 Feb 2023

We should demand explainable artificial intelligence

4 min read . 08 Feb 2023

Advertisers can survive the end of behavioural aiming

Advertisers can survive the end of behavioural aiming

1 min read . 12 Jan 2023

Real-time penalties would help deter traffic violations

4 min read . 28 Dec 2022

A trust deficit could explain India’s retention problem

A trust deficit could explain India’s retention problem

4 min read . 18 Dec 2022

More recent studies using functional MRI suggest that non-conscious triggers for human decisions occur even earlier (Photo: iStock)

Let’s not reject new learnings about human behaviour

4 min read . 16 Nov 2022

Activity trackers could be agents of behavioural change

4 min read . 02 Nov 2022

With the humongous information available on internet, computers will be able to gather much more than a human brain can. Photo: iStock

AI-human collaboration will unleash innovation

4 min read . 20 Oct 2022

Photo: Bloomberg

The metaverse’s evolutionary roots could aid its success

4 min read . 05 Oct 2022

Diverse and inclusive organizations needn’t be rarities

4 min read . 21 Sep 2022

With pandemic restrictions being eased in most places, organizational leaders realize that if they don’t soon persuade their employees to return to office, working from home will become a norm that will be hard to undo (Bloomberg)

How employers could persuade employees back to office

4 min read . 07 Sep 2022

Humility can help close a big gap in strategic decisions

4 min read . 11 Aug 2022