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Will film audiences return to theatres anytime soon?

3 min read . Updated: 16 Sep 2021

The curious case of missing TV news channel ratings

3 min read . Updated: 09 Sep 2021

BARC mess remains unresolved

3 min read . Updated: 25 Aug 2021

Sustainability is the USP brands must adopt now

3 min read . Updated: 19 Aug 2021

Broadcasters align TV content, OTT strategies

3 min read . Updated: 05 Aug 2021

Light regulation of content may remain a mirage

3 min read . Updated: 29 Jul 2021

Millennials and GenZ vibe with differentiated brands

3 min read . Updated: 15 Jul 2021

Legacy firms are eager to grab a slice of the D2C pie

3 min read . Updated: 01 Jul 2021

Brands learn ‘time value’ lessons during pandemic

3 min read . Updated: 24 Jun 2021

Home delivery of liquor requires safeguards

3 min read . Updated: 10 Jun 2021

OTT platforms a divided house on self-regulation

3 min read . Updated: 03 Jun 2021

Social commerce poised to expand footprint in India

3 min read . Updated: 27 May 2021

How brands may steer in a post-pandemic world

3 min read . Updated: 20 May 2021

Consumer shifts upend direct selling biz model

3 min read . Updated: 12 May 2021

Nutrition, health to stay key goals for food firms

3 min read . Updated: 07 Apr 2021

Internet-first brands are fast gaining traction

3 min read . Updated: 01 Apr 2021

Content on OTTs: Between a rock and a hard place

3 min read . Updated: 25 Mar 2021
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