Ordinary post

Last week, the Market Research Society of India (MRSI), an autonomous, not-for-profit body, in a new report said that India will move towards increased usage of technology in research.

The changing face of market research

3 min read . 23 Nov 2022

Festive sales: A mixed bag for consumer durables

3 min read . 17 Nov 2022

Is India’s television news industry killing itself?

3 min read . 10 Nov 2022

A smart TV is defined by its operating system, the ability to connect to the internet and run internet-enabled services. Photo: iStock

The futility of AN advisory on state-owned TV channels

3 min read . 02 Nov 2022

Despite tweaks in FM Radio policy, big hitches remain

3 min read . 13 Oct 2022

The news channel wars over use of landing page data

3 min read . 06 Oct 2022

Films and the great Indian audience taste churn

3 min read . 28 Sep 2022

Linear TV’s growth story inches towards a dead end

3 min read . 22 Sep 2022

Trai on broadband via local cable: Too little, too late

3 min read . 15 Sep 2022

The good news was overshadowed by a Reuters report on the Competition Commission of India (CCI) raising concerns around ZEE’s proposed merger with Sony. (mint)

Will CCI concerns further delay Sony-Zee Entertainment merger?

3 min read . 08 Sep 2022

Aggregators queue up as OTT viewership surges

3 min read . 01 Sep 2022

Mobility, digital screens fuelling out-of-home ads

3 min read . 18 Aug 2022

Online shopping portals target Bharat for scale

3 min read . 11 Aug 2022

What if IPL cricket match telecast goes free-to-air?

3 min read . 04 Aug 2022

The value segment consumer reels under high inflation

3 min read . 27 Jul 2022

A file photo of Amitabh Bachchan on Kaun Banega Crorepati.

Will the new KBC campaign draw audiences once more?

3 min read . 21 Jul 2022

The entertainment industry is apprehensive that if new layers are added to the laws already in place to protect child rights, they may impinge on creative freedom and make the process of making shows with children more cumbersome

Producers wary of likely curbs on featuring kids

3 min read . 13 Jul 2022

Packaged goods marketing in rural pockets gets a facelift and a digital push

3 min read . 07 Jul 2022

War for digital customer and the boom in ad prices

3 min read . 30 Jun 2022

Yet Disney Star bid and won the TV rights again for ₹23,575 crore and Viacom18 paid a princely sum of ₹23,758 crore for total digital rights.

Winner’s curse IPL remains money-spinner for BCCI

3 min read . 15 Jun 2022