So far this year, 79.2% of the rural households increased consumption expenditure – the highest so far in FY26.
5 min read . 07:01 am IST
India's rural economy rebounded in late 2025, with increased consumption and income following GST rate cuts. The NABARD survey revealed 79.2% of households raised spending, while inflation levels fell. FMCG companies are focusing on rural strategies for sustained expansion.
