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Business News/ Companies / 'Gulal worth 5,202 ordered by one user': Blinkit, Swiggy Instamart, Zepto report 'all-time high orders' on Holi 2024
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'Gulal worth ₹5,202 ordered by one user': Blinkit, Swiggy Instamart, Zepto report 'all-time high orders' on Holi 2024

The quick-commerce platforms claimed to have clocked their highest-ever orders per minute (OPM) during holi.

It is becoming common for quick-commerce platforms these days to get good OPM during special occasions, as people are looking for instant deliveries.Premium
It is becoming common for quick-commerce platforms these days to get good OPM during special occasions, as people are looking for instant deliveries.

Holi in not only festival of colours, but also delicacies and other festive essentials. But on the Holi-day, most of the shops mostly remain closed and people get tensed on how to buy essentials like colours, balloons and more.

However, with quick-commerce platforms such as Blinkit, Swiggy Instamart, Zepto and others present online, delivery of white tee-shirts, water guns, balloons, colours and other festive essentials didn't stop.

In fact these quick-commerce platforms claimed to have clocked their highest-ever orders per minute (OPM) during holi.

ALSO READ: Zepto rolls out subscription service, fuels competition in quick commerce market

Taking to X, Albinder Dhindsa, CEO of Blinkit, the quick-commerce arm of Zomato, wrote, “We hit our all-time high orders, OPM (orders per minute), and almost every other metric on the board! Thank you for choosing us for your Holi needs."

It is becoming common for quick-commerce platforms these days to get good OPM during special occasions, as people are looking for instant deliveries.

“White T-shirt sales (are) spiking on Zepto this Holi… People are starting to realise that Zepto serves a lot more use cases than daily grocery," Aadit Palicha, co-founder and CEO of Zepto said in a post on X.

He also shared another post, and wrote, “Holi is winding down and the after party is setting in. Landing detergents are spiking way beyond our expectations - Zepto never ceases to surprise me :)"

Menawhile, Swiggy co-founder Phani Kishan Adeepalli – who also leads Swiggy Instamart – shared a post saying a customer ordered Holi essentials comprising water guns, pichkari and gulal worth 5,202.

He wrote on X, “We know where the best Holi party in the country is still happening! 👀 A user from Gurgaon has ordered Holi essentials comprising water guns, pichkari and gulal worth INR 5202 (Sic)."

Earlier in a report in January, analysts at Bernstein had said that Swiggy dominated 37-39 percent of market share, while Zepto dominated 20 percent market share.

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Published: 25 Mar 2024, 09:03 PM IST
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