How Adidas Outran Nike With Its $500 ‘Super Shoe’
Trefor Moss , The Wall Street Journal 4 min read 01 Oct 2023, 04:04 PM IST
SummaryTigst Assefa’s record-breaking run in the Berlin Marathon delivered a much-needed victory for the German brand in the running-shoe arms race.
The new Adidas “super shoe" is designed to be worn only once—and to break world records.
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