33,000% returns in 4 years! Aman Gupta's Shark Tank bhujiya chips bet results in ₹40 crore payoff

Indian entrepreneur, angel investor and co-founder of BoAt, Aman Gupta, in a recent social media post on X, disclosed that his Shark Tank India Season 1 investment in the snacks brand Let's Try has generated staggering returns over the last four years.

In his post, Aman Gupta highlighted how his initial investment of ₹12 lakh in the snack maker has now turned into ₹40 crore. The angel investor and Shark Tank India judge also highlighted how nobody wanted to invest in the company, which ultimately generated more returns than his Nvidia investment.

However, in his post, Aman Gupta did not disclose any information on the amount of investment or returns he received from his bet in the US-based chipmaking giant, Nvidia Corp.

“I couldn’t make money in Nvidea (Nvidia) Chips. But I made money in Bhujiya Chips,” said Aman Gupta in his post on X. “My ₹12 lack (lakh) investment has turned into ₹40 crore in a company almost nobody wanted to invest in…,” he said.

Aman Gupta's investment ideology

The entrepreneur and angel investor reiterated that his investment ideology is to invest in a company's founder and their qualities, and not look at the formulas of funding.

“I have never been an Excel sheet investor. I invest in founders, not formulas,” said Gupta in his recent post.

Gupta's investment in the snacks brand, Let's Try, has generated 33,233% returns to reach its current ₹40 crore level, compared to its initial ₹12 lakh level four years ago.

The entrepreneur also claimed that his return on investment from Let's Try has allegedly been the best outcome in the history of the business TV show Shark Tank India. Aman Gupta attributed this win to qualities like backing passion, madness and hunger.

“333x return in 4 years (~33,233%). Some call it luck, but I call it instinct. I call it backing passion, madness & hunger. Also, this is the best outcome in Shark Tank India history, yet,” said Aman Gupta in his post.

What is Let's Try?

Let's Try is an Indian snacks manufacturing company which offers its customers options like potato wafers and bhujiya, among other snacks, using high-quality ingredients.

The company website suggests that the products sold by it are reportedly trans-fat-free, palm oil-free, cholesterol-free, sugar-free, and high in fibre.

“We use 100% groundnut oil. No preservatives. No artificial flavours or colours, no trans fats or cholesterol. We have a large variety of snacks, all of which have a unique taste and flavour,” according to the company website.

The company sells its products through BigBasket, Blinkit, Flipkart, Amazon, Swiggy Instamart, DMart, Reliance Retail, Zepto, among other online and offline retailers in India.