AB InBev’s Bud Beats to lock horns with Red Bull
- The company will sell its products online via e-commerce platforms as well at modern trade stores
- For now, the product will be manufactured in India and exclusively retailed here
NEW DELHI : International brewer Anheuser-Busch InBev (AB InBev) has launched its first energy drink Budweiser Beats in India. Kartikeya Sharma, president - India & South East Asia, said the category was the next logical extension after AB InBev launched its first non-alcoholic beverages (zero alcohol beers for Budweiser and Hoegaarden) two years ago.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more