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Business News/ Companies / News/  AdGlobal360 acquired by Japanese company Hakuhodo
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AdGlobal360 acquired by Japanese company Hakuhodo

AdGlobal360 is Hakuhodo’s first acquisition in India as it seeks to enhance its technology and digital footprint

Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in JapanPremium
Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan

NEW DELHI : Hakuhodo Inc, Japan’s second largest advertising company has acquired AdGlobal360 for an undisclosed sum. Adglobal360 was ranked as the fastest growing MarTech Company in 2019 by Deloitte.

AdGlobal360 is Hakuhodo’s first acquisition in India as it seeks to enhance its technology and digital footprint.

Nobuaki Kondo, President of Hakuhodo International, said, “We are very happy to welcome longtime partner AGL into the Hakuhodo family. We look forward to working even more closely with AGL, as our companies learn from each other and strive toward offering the best digital marketing solutions to clients in India. Hakuhodo is one of the few agencies in India that offers communication and business solutions to clients, not through specialist silos, but by integrating skill sets into a single structure. Our strategic focus on satisfying client needs in India will continue alongside initiatives such as AGL."

AdGlobal360 is headquartered in Gurgaon with employee strength of over 460. The company offers end to end digital solutions to a plethora of brands across industries.

Confirming the deal, Rakesh Yadav, CEO of AdGlobal360 said, “We are a digital marketing agency, which is rooted in a very solid technological foundation. We believe client-agency partnership of the future will not just be a story of integrating communication and customer touch-points, but also in seamlessly integrating marketing with the client’s technology infrastructure. This is what is going to make insights more meaningful and actionable. This is a common vision we share with Hakuhodo."

Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan. It is the core agency of Hakuhodo DY Group. Hakuhodo has offices in 17 countries and regions, and over 3,000 employees in Japan and over 2,500 overseas.

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Published: 12 Mar 2020, 02:41 PM IST
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