Aditya Birla Fashion picks up 51% stake in Masaba label for ₹90 crore
- ABFRL said it will strengthen its play into fashion for young and digitally native consumers along with marking a foray into the branded beauty and personal care segment
NEW DELHI : In yet another sign of consolidation within India’s fashion industry—Aditya Birla Fashion and Retail Limited (ABFRL)—on Friday said it is set to acquire a 51% stake in House of Masaba Lifestyle Private limited, the entity that houses apparel, non-apparel, beauty and personal care and accessories business under brand ‘Masaba’ owned by designer Masaba Gupta for ₹90 crore.
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