Aditya Birla Group invests in 8 D2C brands
- The D2C brands include Berrylush, Bewakoof, Natilene, Juneberry, Nauti Nati, Nobero, Urbano, Veirdo.
NEW DELHI: TMRW, an Aditya Birla Group venture and a wholly-owned unit of Aditya Birla Fashion Retail Ltd (ABRFL), on Monday announced investments with eight digital-first lifestyle brands foraying into casual wear, kid’s wear and western wear market.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more