Aditya Birla’s TMRW to invest Rs200 crore in Bewakoof
- TMRW acquired a majority stake in the company for ₹200 crore by buying secondary stake in the firm and giving an exit to all of its existing investors
After acquiring a controlling stake in Bewakoof Brands Pvt. Ltd, TMRW, a wholly-owned unit of Aditya Birla Fashion Retail Ltd, is going to invest ₹200 crore to fuel the growth of the direct-to-consumer brand (D2C) brand.
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