Active Stocks

Fri Sep 29 2023 15:59:14

Tata Steel share price
129 1.78%

NTPC share price
245.65 3.3%

Power Grid Corporation Of India share price
199.85 -0.45%

State Bank Of India share price
598.7 1.48%

Wipro share price
406.25 0.11%

Business News/ Companies / News/ Air India new logo: Netizens give ‘mixed reviews’ to Tata Group's airline; Here's what they said

Back

Air India new logo: Netizens give ‘mixed reviews’ to Tata Group's airline; Here's what they said

1 min read 11 Aug 2023, 06:59 AM IST Join us

Livemint

Air India unveils new logo and livery in a bid to revamp its image, but receives mixed reactions from netizens.

Air India unveils new global brand identity. New logo, new aircraft livery and a redesigned 'Maharaja'

India's oldest airline Air India on Thursday revamped its logo and the aircraft in a flamboyant ceremony in New Delhi. The Tata Group's airline has now ditched its red arched window accents for a sleeker livery that will see its tail fin painted in hues of gold, red and purple, along with a red and gold underbelly emblazoned with its name in bold.

Air India said that its fresh identity will debut on its brand new Airbus SE A350 jets coming later this year. Designed by FutureBrand, the new look will lift Air India’s ranks in world aviation, Chief Executive Officer Campbell Wilson said at the event.

However, Air India's new logo, including the design of the livery has received a mixed reaction from the netizens. Here's how netizens reacted to Air India's rebranding move:

Senior Congress MP Shashi Tharoor wrote, "We will get used to Air India's new look which has had mixed reviews".

Netizens also reacted to Air India's rebranding. Here 's what they said:

Air India's new brand identity has been designed in partnership with the brand transformation company FutureBrand.

Tata Sons Chairman N Chandrasekaran said the new logo, signified by that historically used window, the peak of the golden window, it signifies limitless possibilities, progressiveness, confidence and all of that. Travellers will begin to see the new logo throughout their journey starting December 2023. The airline aims to fly an entirely new long haul fleet by the end of 2026.

Earlier this year, Air India placed orders for 470 aircraft from Airbus and Boeing at $70 billion (based on published list prices). The deliveries of the new planes will start from November this year.

As part of its transformation plan, the airline is leasing and buying 20 wide-body aircraft this year. Besides, a $400 million programme to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft will commence in the middle of next year.

By March 2024, the carrier expects that 33% of its wide-body fleet will be upgraded.

Tata Group took control of loss-making Air India in January 2022.

"Exciting news! Mint is now on WhatsApp Channels 🚀 Subscribe today by clicking the link and stay updated with the latest financial insights!" Click here!