Overdue brand reboot aims to rescue Air India’s battered image8 min read . Updated: 07 Dec 2022, 07:30 AM IST
- . While Air India remains a high-profile operator in one of the world’s biggest aviation markets, customer complaints about a decline in standards have hurt its reputation
Almost a year has passed since India’s biggest conglomerate bought Air India Ltd., promising to turn it into a world-class airline. Reviving the carrier and winning over passengers won’t be easy.
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