Offering a bundled life insurance cover besides unlimited calling and 2GB data per day, telecom major Bharti Airtel has partnered with HDFC Life Insurance to come up with a new prepaid plan of ₹249.
Airtel's new prepaid bundle comes with an in-built term plan of ₹4 lakh from HDFC Life Insurance. A customer needs to enroll for the insurance after first recharge through SMS, Airtel app or retailer. The insurance cover gets renews automatically for subsequent recharges.
The insurance policy is available to customers in the age group of 18-54 years and requires no paperwork or medical examination.
"Airtel’s innovative prepaid bundle gives convenience to mobile customers with significant amount of data and a sizeable insurance protection at under ₹9 per day. The entire process is digitally delivered in a matter of few minutes at any Airtel retail store or on MyAirtel app," the telecom company said in a statement.
It said the Airtel–HDFC Life partnership leverages their respective digital platforms and Airtel’s distribution reach, including a physical experience in rural pockets, to make it very simple for millions of uninsured and underinsured Indians with a mobile phone to get a life cover every time they recharge their mobile phones.
"Price, access and convenience of payments are barriers to adoption. With this innovation, Airtel is removing those barriers for providing basic insurance to a very large set of India’s population and making the process extremely simple – just recharge your phone and you are insured," Adarsh Nair, Chief Product Officer, Bharti Airtel, said.