Telecom major Bharti Airtel has revised its 'Airtel Thanks' plan to offer a free subscription to Amazon Prime and Netflix for both mobile and broadband customers.
Airtel has announced that all Airtel postpaid customers who are on a plan of ₹499 or above and Airtel broadband customers who are on a plan of ₹1,099 or above, can enjoy Netflix membership for up to 3 months with Airtel Thanks.
This Netflix offer, worth ₹1500, is available for both existing and new users of Netflix.
With Airtel Thanks, customers can also get a free subscription to Amazon Prime.
Postpaid mobile customers with plans of ₹499 or above get access to Amazon Prime for 1 year while prepaid Airtel mobile users need to recharge for ₹299 pack with 28-day validity. Broadband customers get access to Amazon Prime for 1 year on plans of ₹1099 or above.
Airtel has also launched a new prepaid bundle at ₹299 to offer 28 days of Amazon Prime membership along with 2.5GB data per day, unlimited calls to any network and 100 SMS per day. Amazon Prime membership is also available with Airtel Infinity postpaid plans.
Besides Netflix and Amazon Prime Video, Airtel is also offering access to OTT content from ZEE5, HOOQ, Eros Now, ALT Balaji, etc on Airtel TV Premium.
Airtel Thanks program is currently live for customers with Airtel prepaid, postpaid and broadband only. DTH customers will also be included in the plan later on.
The telecom service provider has also recently launched two new schemes -- ₹48 plan that gives 3GB data with 28-day validity, and ₹98 plan with 6GB data and 28-day validity.
Reliance Jio also offers unlimited calling plans along with 2GB data at ₹98 compared with Airtel that provides the same at ₹129. A Credit Suisse report said Bharti Airtel's new data plans are unlikely to impact Jio's market share as the latter's plans are still competitive.
"Jio's plans stay more competitive (20-25 per cent cheaper) than Airtel and therefore Jio should continue to gain market share on smartphones," it said.
On Airtel's new data plans, the report said they were either meant for "voice-only customers to encourage them to start experiencing data and data top-up for existing combo plans that have daily data usage limit of 1-1.5GB".
Telecom major Bharti Airtel has revised its 'Airtel Thanks' plan to offer a free subscription to Amazon Prime and Netflix for both mobile and broadband customers.
Airtel has announced that all Airtel postpaid customers who are on a plan of ₹499 or above and Airtel broadband customers who are on a plan of ₹1,099 or above, can enjoy Netflix membership for up to 3 months with Airtel Thanks.
This Netflix offer, worth ₹1500, is available for both existing and new users of Netflix.
With Airtel Thanks, customers can also get a free subscription to Amazon Prime.
Postpaid mobile customers with plans of ₹499 or above get access to Amazon Prime for 1 year while prepaid Airtel mobile users need to recharge for ₹299 pack with 28-day validity. Broadband customers get access to Amazon Prime for 1 year on plans of ₹1099 or above.
Airtel has also launched a new prepaid bundle at ₹299 to offer 28 days of Amazon Prime membership along with 2.5GB data per day, unlimited calls to any network and 100 SMS per day. Amazon Prime membership is also available with Airtel Infinity postpaid plans.
Besides Netflix and Amazon Prime Video, Airtel is also offering access to OTT content from ZEE5, HOOQ, Eros Now, ALT Balaji, etc on Airtel TV Premium.
Airtel Thanks program is currently live for customers with Airtel prepaid, postpaid and broadband only. DTH customers will also be included in the plan later on.
The telecom service provider has also recently launched two new schemes -- ₹48 plan that gives 3GB data with 28-day validity, and ₹98 plan with 6GB data and 28-day validity.
Reliance Jio also offers unlimited calling plans along with 2GB data at ₹98 compared with Airtel that provides the same at ₹129. A Credit Suisse report said Bharti Airtel's new data plans are unlikely to impact Jio's market share as the latter's plans are still competitive.
"Jio's plans stay more competitive (20-25 per cent cheaper) than Airtel and therefore Jio should continue to gain market share on smartphones," it said.
On Airtel's new data plans, the report said they were either meant for "voice-only customers to encourage them to start experiencing data and data top-up for existing combo plans that have daily data usage limit of 1-1.5GB".
(Inputs from agencies)
Catch all the Business News , Corporate news , Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.