NEW DELHI : After adding a Hindi language option to its India website and app, global e-commerce major Amazon has now made its Automated Messaging Assistant or chatbot to learn Hindi. With the launch of the automated assistant in Hindi, Amazon customers who prefer Hindi can get their queries resolved in the language of their preference, without even connecting with an associate.

“When customers interact with the Automated Assistant, it first predicts the most likely issue they are trying to contact us for, post which customers can ask questions related to their issue and receive faster resolutions. By offering the Automated Assistant in Hindi, we are taking a big step towards localizing our post-order experience for Indian customers," Akshay Prabhu, Director, Customer Service, Amazon India, said in a statement.

The Automated Assistant is a chat bot powered by Amazon’s customer service-tuned artificial intelligence platform, leveraging Machine Learning and Natural Language Processing capabilities, enabling a seamless and friendly conversational experience for customers.

The conversation happens right inside the messaging window where the customer can naturally interact just as they would with a human and the bot seamlessly transitions to a human assistant within the same window, whenever necessary.

Amazon India had last year launched the Hindi version of its website and app. Earlier this year, it announced that developers can now start building Alexa skills for customers in India with the new Hindi voice model available in Alexa Skills Kit (ASK).

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