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Amazon.com Inc. is offering its Prime members in the UK and Ireland access to Deliveroo Plus for one year, deepening its tie-up with the British company beyond its financial investment.

Prime customers will get free delivery on food orders over 25 pounds ($35), the companies said in a statement Wednesday. Deliveroo, headquartered in London, says the arrangement will help it attract new customers and deepen the loyalty of existing users.

Seattle-based Amazon-backed Deliveroo when it was a startup, and had a stake of about 12% after the food delivery company’s stock-market debut earlier this year.

Deliveroo also recently hired former Amazon executive Devesh Mishra to be chief product and technology officer. The company reported a surge in revenue and orders in the first half of this year as people kept up orders even as the economy reopened.

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.

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