The industry is dominated by local start-ups Swiggy, backed by Naspers and Tencent, and Zomato, which counts Sequoia as an investor
Uber rival Ola also launched a food delivery service and bought Foodpanda in 2017
Amazon.com Inc is planning a foray into the burgeoning online food delivery business in India this year, two sources aware of the development said, in a move that could raise competition in an increasingly crowded market.
The Seattle-based company is working with local partner Catamaran, founded by IT industrialist Narayana Murthy, and has begun hiring staff for the new operation, the sources said, declining to be named because the plans had yet to be made public.
Uber rival Ola also launched a food delivery service and bought Foodpanda in 2017. That company is now moving away from marketplace deliveries and focusing on its own brand of kitchens.
Amazon last month closed its food delivery operations in the United States in the face of stiff competition.
In India, the company's move into delivery from restaurants and takeaway food outlets will help Amazon to attract customers for its other services , one of the sources said.
The company launched its Prime services in India in 2016 and already offers services such as video and music streaming as well as groceries delivery in many cities across the country.
Amazon has been pitched in a battle for Indian market share against Walmart Inc's Flipkart, with both companies announcing various plans to attract more customers in what is viewed as one of their most important growth markets.
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