Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Companies / News/  Apple's Schiller steps down from marketing role but retains App Store
BackBack

Apple's Schiller steps down from marketing role but retains App Store

Greg Joswiak, who previously oversaw marketing of Apple's products, will take over for Schiller as senior vice president of worldwide marketing, Apple says

FILE PHOTO: Phil Schiller, Senior Vice President of Worldwide Marketing presents the new iPhone 11 Pro at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam/File Photo (REUTERS)Premium
FILE PHOTO: Phil Schiller, Senior Vice President of Worldwide Marketing presents the new iPhone 11 Pro at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam/File Photo (REUTERS)

Apple Inc on Tuesday said Phil Schiller, one of its most publicly visible executives, is leaving his post as senior vice president of worldwide marketing to become an "Apple Fellow" but will retain leadership of the App Store.

Greg Joswiak, who previously oversaw marketing of Apple's products, will take over for Schiller as senior vice president of worldwide marketing, Apple said.

In addition to overseeing the App Store, Schiller, who is known for his on-stage appearances to introduce new Apple products, will continue to oversee Apple's events.

Schiller joined Apple in 1987 at age 27, experiencing both the company's struggles in the mid-1990s and its ascendance after the return of co-founder Steve Jobs in 1996.

"I’ll keep working here as long as they will have me. I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about," Schiller said in statement.

In addition to overseeing all of Apple's marketing, Schiller guided the company's products and served as one of the few public faces authorized to speak freely for the company.

In recent years, that has included defending Apple's App Store, the centerpiece of its $46.3 billion-per-year services business. It has come under criticism from developers who say its fees and rules create an uneven playing field to compete with the iPhone maker. Schiller has overseen the App Store since 2015, after taking it over from Eddy Cue, Apple's senior vice president of internet software and services, who had run it since 2011.

Joswiak is also an Apple veteran who has been with the company for more than 20 years. He oversaw marketing for the original iPod and iPad. In recent years, has taken on an increasing role in Apple's public events and media interviews. He will report to Chief Executive Tim Cook.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

Catch all the Corporate news and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
More Less
Published: 05 Aug 2020, 09:55 AM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App

Chat with MintGenie