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AU Small Finance Bank, India’s largest Small Finance Bank, has launched SwipeUp platform that will provide an opportunity to other bank credit cardholders to upgrade their card to one of AU credit cards. The bank has provided a platform to compare existing credit cards of customers within seconds. Thereafter, they can upgrade credit limit, cashback, reward points with a quick end-to-end digital process.

Credit cards have been in circulations for over two decades and progressing with a healthy growth rate year-on-year. However, when you see it from the customer’s perspective, most customers continue to use the same features & offers for many years despite the continuous upgrade in their income and lifestyle. Their credit card continues to be according to their lifestyle at the time of submitting the credit card application. While many banks offer to increase the credit limit, the features and benefits tend to remain unchanged. This means customers continue to use credit card features that do not match their current lifestyle. AU Bank identified this customer requirement and decided to fulfil this gap with SwipeUp platform.

Sanjay Agarwal, managing director and CEO, AU Small Finance Bank, said, “While we are a relatively recent entrant in the credit card industry, our team has always focused on understanding customer pain points and find revolutionary solutions for them through tech innovations. Earlier this year, we launched LIT, a fully customisable credit card to help people curate a card specific to their needs. While LIT Credit Card addressed the needs of new AU Credit Card customers, this time with SwipeUp we are giving the freedom of ‘badlaav’ to all other Credit Cardholders. Taking ahead our Credit Card motto of ‘live limitless’ we have built this platform to give customers an opportunity to compare and avail better credit card value prop which matches their current lifestyle. As a customer-focused bank, we will continue to identify customer pain areas and create offerings to provide tech-oriented solutions to add more convenience to their lives."

The cards issued in SwipeUp platform are different from current credit cards offered by AU Small Finance Bank. While the new range of cards offer high value proposition to customers, the card plastic is biodegradable which is another step towards a better environment.



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