B2B players sense a window of chance
Despite seeing a hit in growth, e-commerce platforms feel they’ll gain from the pandemic. Will it be sustainable?
What remains to be seen is how long does it take for traditional distributors and wholesalers to recover, and how many brands and retailers go back to their old ways after the pandemic
BENGALURU : A week before India announced a nationwide lockdown on 24 March, Samarth Agrawal and Rohit Narang, founders of MaxWholesale (99 Algorithms Pvt. Ltd), an e-commerce platform that sells food and grocery products to kirana stores, had an inkling that harsh containment measures were likely to be announced in light of the rising cases of covid-19.