Bacardi Breezer strengthens portfolio with new launch1 min read . Updated: 25 Mar 2021, 08:00 PM IST
- To strengthen its presence in the alcoholic fruit-flavoured drink category, Bacardi launched a Watermelon Mint variant for the summer
- For the company, after rum, the biggest sales value comes from its ready-to-drink portfolio – the Bacardi Breezer
The privately-held premium spirits company, Bacardi, announced a new variant of its ready-to-drink brand Breezer in India. To strengthen its presence in the alcoholic fruit-flavoured drink category it launched a Watermelon Mint variant for the summer. The new flavour will be available in Goa beginning March and move to Karnataka and Telangana in April-May before being rolled out pan-India.
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